Senior Associate, Social Media Strategist - Sponsorships

Overview

Senior Associate, Social Media Strategist - Sponsorships

Are you a passionate social media marketer with a track record of delivering breakthrough results? Are you a strategic thought leader with experience driving social media marketing for big brands? Are you passionate about and/or well-versed in the rapidly changing world of technology? If you’re persuasive, analytically rigorous, highly collaborative, and adept at bringing ideas to life in creative ways and navigating white space, you may be the perfect match for our Senior Associate, Brand Social Strategy position.

This role will support and execute the social media marketing strategy for the Brand Sponsorships line of business, as well as the campaign process from end-to-end.  The ideal candidate will work collaboratively with cross-functional teams to understand business objectives with the goal of informing strategic intent for social posts. With manager support, they will brief creative teams, provide strategic guidance and guardrails for paid media support, and work with internal partners, as well as legal teams, to ensure we are publishing a regular cadence of brand-defining content that delivers on Capital One’s strategy and brand standards. The candidate will also be responsible for analyzing the results of social media initiatives and applying learnings and recommendations to future campaigns.

What the Social Media Strategist will do:

• Work with Manager to help execute social strategies for Brand Sponsorships line of business across Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, Reddit, Snapchat, etc to support their objectives

• Partner with creative teams and agencies on creative development to ensure marketing materials are on brand, high quality, unassailable, and delivered on schedule

• Provide creative feedback ensuring content is on brand, on brief, and relevant for social media

• Manage input and approvals from cross-functional stakeholders (business partners, creative team, legal, compliance, 3rd party partners, talent teams, etc.) and partner across the organization and various teams to communicate and manage projects

• Handle various project-oriented tasks, such as process improvements, calendar development, paid trafficking, talent vetting, etc. 

• Publish social content supporting the enterprise organic social strategy via Sprinklr and natively

• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term

• With support, manage creative team and external content creators to execute social content in real time at onsite events 

• Share insights and learnings that influence future campaigns and strategies, optimizing marketing strategies informed by past results and consumer insights.

What you will bring to the role:

• Strong communicator with experience collaborating across various teams and agencies to get work done 

  • Bonus if your experience is with creative teams to create social media content

• Knowledge of social media marketing and/or a passion to learn and become a SME in the space (including astute knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools)

  • Bonus if you have direct experience across any or all of the major social platforms (Facebook, Instagram, TikTok, X, Snapchat, Reddit, Pinterest, etc.)

• Keen process orientation and attention to detail - ability to work independently to execute processes and manage up to help resolve problems

• Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touch point

• Experience with and or passion to learn how to leverage influencers in social media initiatives

• Skilled relationship-builder with strong aptitude for client relationship management

• Ability to be flexible and fungible with various changes and to remain calm under pressure and problem solve in real time

Who You Are 

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the business partners you serve.  

Travel expected. Approximately ~25% of the time to support real time event social media capture, sometimes falling on weekends and holidays 

Basic Qualifications: 

• High School Diploma, GED or Equivalent Certification

• At least 3  years of experience in marketing, consumer brand, digital marketing or a combination of these

Preferred Qualifications: 

• Bachelor’s Degree or military experience

• 4+ years of marketing communications or social or digital advertising with a focus on social or digital marketing

• 2+ years of experience running paid social campaigns

• Experience in the Sports, Sponsorships, Event Production, or Entertainment industry

• Experience handling “real time” events

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $86,000 - $98,200 for Sr. Associate, Brand

McLean, VA: $94,600 - $107,900 for Sr. Associate, Brand

New York, NY: $103,200 - $117,800 for Sr. Associate, Brand

Richmond, VA: $86,000 - $98,200 for Sr. Associate, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).