Senior Marketing Associate - Direct Marketing

Overview

Center 2 (19050), United States of America, McLean, Virginia

Senior Marketing Associate - Direct Marketing

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Senior Marketing Associate for the Consumer Marketing team to help lead marketing efforts for our Mainstreet consumer segments. This associate will play a critical role in our growth strategy, focused on acquiring new customers through Direct Mail and Digital marketing. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.

Responsibilities:

• Lead strategy development and execution of ongoing direct mail and cross-channel  campaigns for the Core Mainstreet segment.

• Serve as key liaison for and collaborate with cross-functional teams including partners from: Creative, Operations/Production, Legal etc.

• Collaborate with analyst teams to understand business needs and performance. Leverage performance data to identify new opportunities and adjust marketing and testing strategies

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.

• Influence internal decision makers with formal recommendations and informal networking through excellent communication

• Work proactively in an agile environment and identify when to work outside the process in whitespace.

• Showcase program learnings and successes through well-refined communication and presentation skills.

This Associate should bring:

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results

• Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs

• Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

• Multi-channel marketing and direct response experience, including direct mail and digital

• A passion for leveraging data, metrics, and insights to drive results and learnings

• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

• Highly effective communication skills with outstanding writing, editing, and presentation abilities

• Strong working knowledge of Google Suite (Sheets, Docs and Slides)  

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail

• At least 2 years of experience in planning, execution, and analysis of marketing programs

• At least 2 years of experience managing creative processes and working with creative teams  

Preferred Qualifications:

• At least 2 years of experience working with cross-functional teams in a matrixed environment

• At least 3 years of experience in financial services or highly-regulated marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).