Copyright ©2022 Capital One. Opinions are those of the individual author. Statements are deemed accurate at the time of posting. Unless otherwise noted, Capital One is not affiliated with, or endorsed by, any company mentioned. All trademarks and intellectual property used or displayed are the property of their respective owners.
Living in Color: A Story of Creative Representation
More Color Please, an associate-led initiative with Capital One's Brand Creative team, works by the charge "We live in color. We should create with it."
So in 2021, when the team was brainstorming innovative ways to show off their charge, they were inspired to speak up on the importance of having people of color in professional creative roles, and the obstacles that prevent them from being in those spaces in the first place.
And just like that, the “Living in Color” video was born. The project brings to life why diverse voices and representation equates to stronger work, and how having a harmonic blend of shades and concepts adds to the artistry of our brand, as well as our culture at Capital One.
Check out the video below, then read on for more behind-the-scenes details.
Making a more colorful world
In “Living in Color,” there are interchanging voices, hands and points-of-view to illustrate that creative work is about all perspectives. That inclusiveness was also mirrored in the process of creating the visuals. For six months, “Living in Color” brought associates of various ethnic backgrounds and teams to show the value in everyone having a seat at the table.
The work MCP did with “Living in Color” epitomizes what being an associate at Capital One is all about: collaborating in a welcoming and innovative space for all that fuels inspiration and ignites better, more inventive work among our teams.
“We wanted to create a project that showed how we work as a team and the creative process here at Capital One,” said Jerome, an associate creative director for Brand Creative, director of “Living in Color'' and founder of MCP.
Harnessing creative collaboration
Fourteen associates helped complete much of the work in-house, including the storyboarding, musical arrangement and scriptwriting.
Sterling, a senior copywriter in Brand Creative who was a scriptwriter for the project, compared his contribution to "Living in Color" to painting a blank canvas. This project started as an idea, and it then became a reality with every creatives' stroke of their unique paintbrush. “Living in Color” allowed everyone involved to paint their perspective and expertise, and for Sterling, it was script ideation and voice over work.
“It was an honor to be a part of this project and watch it come into fruition,” Sterling said. “Being a part of a project led and developed by those who are typically underrepresented was the most gratifying part of this experience.”
The collaboration among associates required fluid and diligent work behind the scenes. Ashley, a principal producer with the Brand Creative Studio, managed staff talent and scheduling to ensure everyone could contribute.
“The best part of the work is always seeing the finished product,” Ashley said. “Seeing how everything came together made me the happiest.”
Visualizing a harmonious future
Without the cooperation of inspiration, critique and harmony, the creative process falls flat. To get there, we need color in the room and in the work.
MCP’s vision to give everyone equitable opportunities in creative spaces is one that channels Capital One’s culture of belonging. “Living in Color” isn’t just a video—it’s a testament to the power of collective action here at Capital One, how our teams transform into communities when inspired to make a difference.
Using Inclusive and Intentional Language at Work
Tech leaders promote using inclusive language and making us all aware of where our words come from.
Equality Allies: Building Inclusion in Tech
Discover how Capital One Business Resource Group, Equality Allies, is empowering associates to create an inclusive environment in tech.
How Allies Drive Inclusive Change for All
Allies from across Capital One share their approach to amplifying others’ voices and sparking change that creates inclusion for all.
- Full Time Branch Ambassador - Kuykendahl R153098
- Part Time Branch Ambassador - Humble R153080
- Senior Software Engineer, Back End (Remote-Eligible) R153307
- Director, Enterprise Architecture (Remote Eligible) R153337
- Former TEIP, Technology Internship Program - Summer 2023 R151155
- Sr. Software Engineer (Remote Eligible) R153322
- Senior Software Engineer, iOS R153321
- Sr. Associate Product Management - Enterprise Product Experience R153314
- Manager, Software Engineer, Back End (Remote Eligible) R151059
- Software Engineer, Android (Remote Eligible) R148867
- Analyst, Underwriter & Portfolio Manager, Regional Commercial Bank R152533
- Software Engineer, Android R153318