Recruitment Marketing, Manager- Talent Marketing

Overview

Recruitment Marketing, Manager- Talent Marketing

The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking, and the communities around us, for good.

We’re looking for an experienced Recruitment Marketing Manager to be the strategic owner and operational leader for our talent attraction events and recruitment marketing initiatives, ensuring every touchpoint builds a proactive, long-term relationship with prospects and candidates 

In this role you will:

Drive Recruitment Marketing Strategy

• Design the recruitment marketing strategy in partnership with the Head of Talent Brand Experience and Strategy.

• Embed the talent brand into all recruiter resources, marketing campaigns, and candidate-facing materials.

• Oversee recruitment marketing operations ensuring a differentiated candidate experience.

• Manage our Recruitment Marketing asset library (e.g., Canva) with editable marketing content for recruiters.

• Stay current on recruitment marketing best practices, talent insights, and emerging technologies to inform our overall talent marketing strategy.

Lead the Events Strategy & Execution

• Develop strong relationships with recruiting leads and business partner stakeholders to understand their needs in order to craft and own the overall integrated events strategy.

• Partner with corporate communications and recruiting events teams to identify opportunities for collaboration to deliver a consistent candidate experience.

• Oversee event platform tools and ensure our technology offers a seamless experience for candidates and recruiters; identify opportunities for event platform improvements and optimizations. 

• Define clear success metrics for each event, measuring outcomes and continuously optimizing strategies.

Elevate the Candidate Experience & Engagement

• Partner with your peers to design the strategies that elevate every candidate touchpoint from attraction to onboarding.

• Oversee execution of recruitment marketing campaigns and pipeline-building initiatives to enhance candidate engagement.

• Develop talent brand training to enable recruiters and hiring managers to better position our associate experience.

Ideal candidate will: 

• Be a blend of strategic thinking, creative and analytical reasoning.

• Serve as subject matter expert, contributing practitioner, thought leader, career guide and mentor to teams.

• Be a collaborative, team player attitude with the ability to navigate and influence the organization.

• Regularly and systematically use data to uncover opportunities, track performance, drive decision making, and design scalable solutions.

• Have a proven track record of decision making and problem solving based on data.

• Possess the ability to identify and prioritize opportunities in white space.

• Have a track record of defining strategy, creating advocacy/alignment and being accountable for outcomes.

• Have the ability to connect and market to prospective candidates, facilitating the strategic positioning of an organization as an employer of choice.

• Balance exceptional program management skills with the ability to manage multiple complex, integrated strategies simultaneously.

Basic Qualifications

• Bachelor's Degree or military experience.

• At least 5 years of hands-on experience in the daily management of recruitment marketing and candidate engagement initiatives 

• At least 3 years of experience in designing, leading, and executing corporate or recruitment event strategies.

Preferred Qualifications

• BA in marketing, advertising, or communications

• Understanding of the recruitment process and candidate behavior

• Talent Marketing or Branding experience

• Strong knowledge of omni channel marketing and/or event marketing 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $146,100 - $166,700 for Manager, Marketing

Richmond, VA: $132,800 - $151,600 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).