Director, Brand Marketing and Content - Capital One Auto

Overview

Director, Brand Marketing and Content - Capital One Auto

Capital One Auto is seeking a consumer-centric and data-driven Director to lead the Consumer Brand Marketing and Content Strategy for the Auto business. This role is responsible for defining and leading the brand positioning for a suite of consumer Auto products and overseeing the development and execution of product marketing campaigns across direct-to-consumer channels. This leader will manage a team of associates, and work in partnership with business, design and tech teams to drive business growth, managing high-impact campaigns. 

This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you’re ready to elevate a brand to new heights, this role is for you.

What You’ll Do

• Develop & Execute Brand Strategy: Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.

• Lead Integrated Marketing Campaigns: Oversee cross-channel campaigns that drive customer acquisition and engagement across direct-to-consumer touchpoints (email, direct mail, display, SEM, etc.).

• Strengthen Brand Identity: Ensure consistency in brand voice, visual identity, and storytelling across all customer touchpoints.

• Enhance Customer Experience: Collaborate with product, analysts, design and customer service teams to ensure the brand experience is seamless, engaging, and customer-focused.

• Leverage Data & Insights: Use analytics and customer insights to inform marketing strategies and optimize performance.

• Manage Stakeholders: Manage multiple stakeholder relationships and ensure strong collaboration across lines of business and cross-functional teams.

• Lead & Inspire a High-Performing Team: Build, mentor, and manage a team of brand marketers and content managers.

What You’ll Bring

The ideal Candidate will have:

• Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or digital product industries.

• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.

• A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.

• Expertise in multi-channel marketing—from digital and content marketing to traditional acquisition.

• A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.

• Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.

• Exceptional storytelling and communication skills, both written and verbal.

• Experience working with internal creative teams and agencies to execute high-quality campaigns.

• B2C marketing experience preferred.

Basic Qualifications

• Bachelor's Degree or military experience

• At least 10 years of experience in Brand, Marketing, or Communications

• At least 5 years of people management experience 

Preferred Qualifications 

• Master’s degree in Marketing, Communications or Business

• 3+ years of experience in direct marketing and brand management in a Business to Consumer (B2C) environment

• 3+ years of experience in financial services or auto industry

• 7+ years of people management experience

• 11+ years of experience in Brand, Marketing, or Communications

If you’re ready to define the future of brand marketing in auto finance, we want to hear from you. Apply today and drive change with us!

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX: $187,300 - $213,700 for Director, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).