Principal Associate - Discover Backbook Conversion Marketing

Overview

Principal Associate - Discover Backbook Conversion Marketing

We’re looking for an experienced Marketing Strategist to drive customer marketing for incoming Discover customers into the Capital One ecosystem - from brand and creative strategy through in-market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing marketing campaigns.  They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.  We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Responsibilities:

• Develop marketing strategies to support Discover cardmember conversion to Capital One, encouraging digital engagement and spend with Capital One

• Lead cross-functional working group responsible for delivering marketing strategies, including Creative, Segmentation, Email Coding, Direct Mail delivery and Legal Routings

• Leverage insights & performance results to identify opportunities to optimize marketing programs

• Champion and deliver customer research to inform marketing strategies and creative decisions, developing materials to socialize insights to obtain leadership buy-in

• Develop learning agenda, including research and testing plan, to inform optimizations for future waves

• Monitor and analyze marketing engagement metrics to inform future marketing campaigns to backbook customers post-conversion

• Partner with Product and Enterprise teams to ensure capabilities are being developed to meet team needs, and enable marketing strategies

• Identify potential impediments to problem solve autonomously or escalate to leaders for help as necessary

• Merchandize and socialize marketing & business results with broader stakeholder groups

Ideal Candidate:

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.

• Thrives on collaboration, the opportunity to build in white space, and the drive for results.

• Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.

• Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights

• Has a passion for leveraging data, metrics and insights to drive results and learnings.

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 5 years of experience in brand strategy or product marketing experience with experience managing multiple channels, on the agency or client side

• At least 5 years of experience in planning, executing and analyzing marketing programs

• At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications

• 5+ years of experience driving optimization plans and creative strategy

• 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $106,700 - $121,700 for Principal Associate, Marketing

McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing

Richmond, VA: $106,700 - $121,700 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).