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Senior Marketing Manager, Local Marketing

Job ID R88505 Updated date 12/03/2019 Location Wilmington, Delaware; McLean, Virginia
802 Delaware Avenue (18052), United States of America, Wilmington, Delaware

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Senior Marketing Manager, Local Marketing

Company & Department Overview:

Capital One’s Consumer Bank Marketing (CBM) team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Just as Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online, CBM is taking bold steps to establish Capital One as a compelling banking choice on a national scale.


Throughout 2019, we’ve invested in our physical network to bring locations (cafes, branches, and ATMs) to top metropolitan areas nationwide. Our evolved physical distribution channels offer an innovative customer experience, which is supplemented with best-in-class digital tools to meet the rapidly changing demands of the modern banking customer.  In 2020, we will continue our journey to disrupt the centuries old banking industry by providing an elevated experience that better fits the modern consumer’s lifestyle.


Your Role:

Are you a passionate marketer with a track record of delivering breakthrough results? Do you have experience working with the latest trends in marketing innovation?  Have you managed high-performing teams to achieve long-term objectives? If you’re a persuasive, analytically rigorous, highly collaborative leader that is adept at bringing ideas to life in creative ways you may be the perfect match for our Senior Marketing Manager, Local Marketing position located in Wilmington, DE or McLean, VA.

The successful candidate will play a pivotal role in amplifying the differentiated experiences available at our locations and in redefining how consumers engage with their money - today and in the future.  The Senior Marketing Manager, Local Marketing will be responsible for developing an overarching strategy to impact consumer behavior and for leading a team to execute against that strategy to drive increased business performance and lift across critical markets.  Key aspects of this will include but are not limited to defining an approach to content that will scale the impact of our unique customer experience, as well as utilizing emerging MarTech and digital capabilities to deliver a tailored Banking Reimagined value proposition for targeted segments of pre-customers and customers across our geographic footprint.  In short, we need an innovative marketer who is up for the challenge of reshaping how millions of consumers will bank in the 21st century, by crafting campaigns that increase awareness of our convenient banking options, create buzz around our retail experience, and drive traffic to, or increase utilization of, our differentiated physical network.


Key Responsibilities:

  • Lead a team of 8-10 associates to create marketing initiatives that will highlight Capital One’s reimagined banking experience and leverage our physical network as a driver of consideration and, ultimately, choice.

  • Develop and execute geographically targeted and/or micro targeted messaging to communicate our value proposition and drive business lift in critical markets.

  • Define a content strategy to reinforce our Banking Reimagined message to local audiences in a buzz-worthy manner that will drive sharing and word-of-mouth for “wow” experiences.

  • Collaborate with agencies, digital marketing partners, social media and video production teams to bring to life strategies highlighting our differentiated local experience.

  • Create an innovative test-and-learn agenda with an emphasis on digital targeting capabilities in order to optimize the impact of our local marketing investments.

  • Execute localized campaigns to increase awareness and drive traffic to new and existing retail locations.

  • Initiate market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns. 


Basic Qualifications:

  • Bachelor’s degree

  • At least 7 years marketing experience

  • At least 3 years leading and coaching a marketing team


Preferred Qualifications:

  • MBA in Marketing or Strategy from a top business school.

  • Marketing experience at a leading financial services or consumer/retail company. 

  • Experience with digital marketing and targeted, one-to-one messaging strategies

  • Proven track record managing agencies and delivering world-class marketing.

  • Experience operating in Agile working model.

  • Partner effectively with cross-functional teams, work autonomously, and navigate ambiguity.

  • Persuasive communicator both orally and in writing.


At this time, Capital One will not sponsor a new applicant for employment authorization for this position. 

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).