Skip to main content
R131322 Posted 01/06/2022

Talent Brand Research & Insights, Principal Associate

Vienna , Virginia | New York , New York | Wilmington , Delaware | Plano , Texas | Richmond , Virginia
  • Category Human Resources
  • Experience Principal Associate
  • Primary Address Vienna, Virginia


Towers Crescent 2 (12067), United States of America, Vienna, Virginia

Talent Brand Research & Insights, Principal Associate

About the team

Our Talent Brand & Marketing team is looking for a research and insights strategist to drive the creation and delivery of a multi-year research roadmap that will help us deeply understand job seekers and potential candidates—think career-related insights and job choice motivators, as well as the journey from interest, to apply and ultimately accept, and more. We’re looking for a talented teammate to help shape our ongoing measurement of Capital One’s talent brand awareness and perception as we aim to become an employer of choice. This new and unique role will be responsible for developing and executing a strategy, in partnership with key stakeholders, that organizes and leverages existing research, leads the development of new research insights and metrics, as well as packages insights for key audiences, all with the goal of helping deliver on our vision. 

About you

Are you excited about deeply understanding what drives someone to make a career change? Are you interested in partnering with a broad group of stakeholders to drive data and insights-driven decision making? Do you crave white space and the opportunity to create & execute on research that will help shape a long-term strategy? Are you looking to join a team of passionate marketers responsible for highlighting the unique aspects of the Capital One experience - with heart? If so, read on!

What we’re looking for:

  • A strategic thinker who can understand and help shape intent, build a comprehensive roadmap, and deliver research plans & reports that promote candidate empathy and understanding, as well as actionable insights to improve our marketing strategies and storytelling 

  • An experienced storyteller who can think like a designer, a marketer and a business leader when structuring qualitative and quantitative research techniques to deliver on a shared vision

  • A trusted partner for diverse team of subject matter experts committed to driving results that meaningfully impact our long-term marketing strategies, while also being a research leader and agenda owner on our team, upskilling and sharing knowledge with peers

  • A passionate researcher with demonstrated experience scoping, executing, and synthesizing actionable research, complete with an insatiable curiosity for understanding people and what motivates them 

  • An exceptional communicator with strategic influencing skills and the ability to drive agreement through powerful storytelling. Ability to effectively summarize analysis for an executive audience is essential. 

You’ll love your job the most if you…

  • You have a growth mindset and are eager to embrace new challenges, naturally curious and love learning what makes people tick

  • You’re proficient with industry tools, methods, and practices such as design thinking, ethnographic research, service design, experience metrics, surveys, focus groups, etc.

  • You’re able to assess key needs and objectives, and then apply creative problem solving to craft and execute a realistic and actionable vision 

  • You’re well-balanced and strategic in relying on qualitative and quantitative factors in decision making

  • You’re capable of analyzing and extracting key, relevant insights from a large amount of data, and  then organizing and presenting concepts and conclusions in an impactful and compelling way

  • And you’re human-centered to the core, with a solid understanding for business and technology disciplines and perspectives

Basic Qualifications:

  • Bachelor's Degree or military experience

  • At least 3 years of experience in research using both quantitative and qualitative methodologies

  • At least 1 year experience in analysis using Excel, Google Sheets, Tableau, QResearch OR SPSS

  • At least 2 years of experience building presentations and reports in PowerPoint OR Google Slides

Preferred Qualifications: 

  • Bachelor’s Degree in Psychology, Sociology, Consumer Behavior, Market Research or Economics

  • Hands on experience with behavioral-based, decision-making research

  • At least 2 years on an insights team for a marketing, product, or design organization

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Hiring Process
Career Journey

How We Hire

We take finding great coworkers pretty seriously.

Man On Laptop
  • Step 1 Apply

    It only takes a few minutes to complete our application and assessment.

  • Step 2 Screen and Schedule

    If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.

  • Step 3 Interview(s)

    Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.

  • Step 4 Decision

    The team will discuss — if it’s a good fit for us and you, we’ll make it official!

Employees Working

How to Pick the Perfect Career Opportunity

Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.

Your wellbeing is our priority

Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.

  • Healthy Body, Healthy Mind

    You have options and we have the tools to help you decide which health plans best fit your needs.

  • Save Money, Make Money

    Secure your present, plan for your future and reduce expenses along the way.

  • Time, Family and Advice

    Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.

Career Journey

Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.

Career Journey
Women on Cellphone

Want more jobs like this?

Set a Job Alert

Explore Your Options


  • Build the next generation of digital tools for our customers—we’re always innovating solutions.

    Explore 470 Jobs


  • Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.

    Explore 555 Jobs

Customer Care

  • When our customers have questions about our products and services, they’ll turn to you.

    Explore 9 Jobs


  • Design and create future-forward products on a team of innovators helping to change banking for good.

    Explore 346 Jobs

Data Scientist

  • Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.

    Explore 70 Jobs


  • Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.

    Explore 39 Jobs


  • Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.

    Explore 104 Jobs

Branch Ambassador

  • Take your place on the front lines, representing our brand, problem solving and building relationships with the customers

    Explore 175 Jobs


  • Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.

    Explore 22 Jobs


  • Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.

    Explore 25 Jobs


  • Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.

    Explore 84 Jobs

Commercial Banking

  • Deliver expert advice, superior products and best-in-class service to our commercial partners.

    Explore 37 Jobs

Business Banking

  • Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.

    Explore 26 Jobs

Risk Management

  • Use your expertise and perspective to bring insights to the table so we can grow in the right ways.

    Explore 188 Jobs

Human Resources

  • Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.

    Explore 61 Jobs

Marketing and Communications

  • Help us tell our story, connect with customers and introduce our products and to the world.

    Explore 11 Jobs


  • Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.

    Explore 43 Jobs

Data Analyst

  • Analyze, develop and test the strategies that pull insights from our data and move us forward.

    Explore 24 Jobs

Business Analyst

  • Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.

    Explore 84 Jobs


  • Offer simple answers to complex questions, while helping both our team and customers thrive.

    Explore 93 Jobs


  • Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.

    Explore 14 Jobs

Job Alerts

Don’t miss a thing. Stay in the know about opportunities you may be interested in!

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

  • Human Resources, Vienna, Virginia, United StatesRemove
  • Human Resources, New York, New York, United StatesRemove
  • Human Resources, Wilmington, Delaware, United StatesRemove
  • Human Resources, Plano, Texas, United StatesRemove
  • Human Resources, Richmond, Virginia, United StatesRemove

*Required Field