Overview

Towers Crescent 2 (12067), United States of America, Vienna, Virginia

Senior Associate, Talent Brand Social Strategist

About the Team

Our Talent Brand & Marketing team helps inform and educate candidates, partners and our associates about life at Capital One, our distinctive company culture and values, and our commitments to changing banking—and the communities around us—for good.

We’re looking for a social strategist to help drive awareness of Capital One as a great place to work and engage with prospective talent across new and existing social channels, including LinkedIn, Instagram, Facebook and Twitter. We’re looking for a talented teammate who can leverage their subject matter expertise in social, content and communities to inform break-through marketing campaigns, partnerships and associate engagement strategies that help to deliver on our talent brand, marketing and business goals.

About You

You deeply understand the power of social communities, content and campaigns—their ability to engage,  influence behavior, change perception, and build reputation. You’re passionate about sparking emotional and impactful connections that create meaningful relationships, and you’re inspired by how social can fuel affinity and advocacy of our talent brand. You analyze data, use social trends and competitor insights, and track campaign performance to inform social strategies. You understand how to spur conversation, interaction and action through full-funnel social activations.

What we’re looking for:

• An experienced and creative social strategist with a genuine passion for community engagement, content development, and channel growth, management and optimization.

• Someone who can bring the data to back up the recommendations—looking beyond what is happening, you'll be able to dig into why and use those insights to drive optimization.

• A strategist who can use subject matter expertise and creativity to turn insights into action, creating compelling talent brand social experiences that our candidates won’t be able to resist

• A highly collaborative social content planner who can work with our content strategist to localize the overarching talent brand content strategy for social and drive identification of channel-specific content needs to deliver on specific social objectives.

• A highly organized and adaptable team player who’s comfortable managing multiple projects with cross-functional teams

• Someone who can tap into various candidate-centric perspectives, while also understanding higher-level business and marketing objectives

• An advisor and thought partner providing bold thought leadership, expert insight and deep expertise as a consultant for leadership and enterprise partners

• Proven experience developing high touch social marketing strategies to support full-funnel marketing objectives

• A creative problem solver with the ability to connect the dots across teams and workstreams, amplifying investments and partnerships through coordinated efforts 

• Act as the voice of Capital One Careers by monitoring and contributing as needed to conversations on our channels 

• Responsible for the day-to-day community management across our owned social channels

• Develop creative ways to activate our audience on social media

You’ll love your job the most if you:

• Thrive when using storytelling to connect with audiences, establishing lasting relationships that extend beyond prospect and candidate to create associate advocates and building communities that are responsive and advocates of our talent brand. 

• Live to follow social trends, analyze competitive or groundbreaking activations, track brand health through social listening, and follow tech and platform enhancements.

• Skilled at balancing brand, business and candidate/consumer needs

• Understand the role social plays as a full-funnel marketing channel, integral to an integrated marketing strategy, both organic and paid.

• Enjoy partnering with other subject matter experts and leaders to tackle meaningful people and talent initiatives 

• Love problem solving and proposing research and data-backed strategies to better understand what needs to be true to attract people from all backgrounds and experiences to Capital One

• Feel comfortable communicating with, presenting to and gathering feedback from peers and leaders, including adapting your style based on the audience

• Work quickly without compromising quality, knowing that iteration and testing are just part of creating exceptional experiences

• Take initiative, aren’t afraid to fail, ask thoughtful questions, and constantly seek better ways of working and communicating

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 3 years experience in social media marketing across organic and paid social

• At least 3 years experience measuring campaign performance and social actions directly in platform or with content tools or a combination

• At least 1 year of experience analyzing digital ad campaigns

Preferred Qualifications:

• At least 4 years of experience planning, implementing and measuring the performance of social media programs

• At least 3 years of experience analyzing  social media channels (including paid), audiences, and performance metrics

• At least 2 years of experience in copywriting skills, strong knowledge of social media marketing, event management experience or a combination of all 

• At least 2 years of experience managing social listening, analytics, and trend analysis or a combination of all 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).