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Senior Manager of Business Analysis, Card Marketing - SEM

Job ID R75727 Updated date 05/31/2019 Location Richmond, Virginia; McLean, Virginia
West Creek 8 (12080), United States of America, Richmond, Virginia

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Senior Manager of Business Analysis, Card Marketing - SEM

The Search Engine Marketing (SEM) team is a collaborative, cross-functional, Agile digital marketing team that produces powerful business results and garners insights fueling cross-channel online marketing strategy. We are seeking an intelligent and strategically-minded individual who is ready to develop, execute, analyze, and optimize value-creating marketing agendas to acquire as many new customers as possible.  The ideal candidate has experience working with or a passion for learning about digital marketing platforms and strategies and is an experienced people leader. A collaborative, team-focused spirit is a must.

Responsibilities include but are not limited to:

    • Strategic Planning: Develop business strategies that will drive growth, profitability, and competitive success for Capital One’s Paid Search channel in the face of shifting consumer and regulatory behavior as well as massive technological advancement. Develop a cohesive, integrated, results-focused, and learning-forward agenda across multiple workstreams.

    • Business Ownership and Growth-Minded Results-Focus: Have an ownership mindset, and accountability for a subset of the channel’s P&L impact. Oversee multiple projects and areas of focus concurrently and display an intense focus on achieving both short and long term goals within each one. Leverage relevant data and frameworks to make challenging prioritization trade-offs.

    • Leadership:  Ability to build and leverage the capabilities of a high-performing team, as well as partners across the enterprise. This individual will manage and develop a cross-functional team of 3-4 analysts, brand associates, and operational experts. Expected to coach and mentor both direct-report and dotted-line associates with a goal of developing and retaining talent at Capital One.

    • Credit risk and well-managed mindset: Create thoughtful, sustainable, risk-focused frameworks for testing, monitoring, and day-to-day channel management. Support process and credit governance improvements with a focus on balancing efficiency, sustainability, scaling, and appropriate management.

    • Data familiarity: Be comfortable understanding, leveraging, connecting, and improving various sources of marketing data in collaboration with data architects, engineers, and scientists.

    • Partnership and teamwork: Work closely with colleagues across Capital One in all functions to ensure most cohesive solutions possible.

    • Analytic orientation: A proven track record of decision making and problem solving based on analytics. Ability to synthesize and leverage both qualitative and quantitative data from both internal and external data sources.

    • Strong  communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills, and the ability to drive agreement across a diverse subset of stakeholders.

  • Basic Qualifications:

    • Bachelor’s Degree in any quantitative field (Business, Math, Economics, Finance, Statistics, Science, Engineering)

    • At least 2 years of experience in quantitative and qualitative analysis

    • At least 1 year of experience in people management

    • At least 1 year of experience in project management

  • Preferred Qualifications:  

    • 5+ years of experience in quantitative and qualitative analysis

    • 2+ years of experience in people management

    • 2+ years of experience in project management

    • 1+ years of experience in product development


  • Position open to Richmond or McLean, Richmond preferred. McLean-based candidates should be willing to travel to Richmond on a regular basis

​​Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).