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Senior Associate, Market Research

Location Richmond, Virginia
Job ID R103341 Updated date 11/24/2020
West Creek 6 (12076), United States of America, Richmond, Virginia

Senior Associate, Market Research

Capital One’s Enterprise Brand Research Team is looking for an individual with strong organizational skills, an innate curiosity, and deep interest in the research field to help meet the growing research needs of the Brand Advertising team.  Our research team closely partners with brand Ad and Media teams across multiple business lines (LOBs) to inform future creative development and media rotation strategies.

In this role, the associate will partner with the research team, primarily the manager of ad testing, though there will be cross-functional tasks that will touch upon our communications and brand health research as well.  The associate will closely work with our research vendors and interact directly with members of the advertising team.  Most of the tasks involve an emphasis on logistics, planning, and reporting, with opportunities for additional on-the job learning and developmental growth opportunities.  This role provides an opportunity to exercise and grow both sound research fundamentals as well as principles that drive effective advertising strategies.


  • Oversight of advertising research program across video, print, radio and digital display from project initiation to conclusion

  • Draft research briefs (including business background, objectives, key questions, methodology, and respondent descriptions) and secure internal approvals

  • Communicate across various teams including research vendor, research, and ad teams regarding status of new ad development

  • Coordinate ad deliveries to research vendors and manage survey fielding based on changes to the creative development calendar

  • Develop decks to facilitate early-stage research meetings (e.g., planning meetings) to help guide the design and timing of ongoing projects

  • Generate and review research materials (e.g., surveys) and deliverables for consistency and quality to ensure that final reports are high impact and aligned to project objectives

  • Manage yearly budget and vendor invoice activity to ensure research activities are consistent with individual project plans and in-line with the annual budget

  • Independently manage regularly scheduled Ad and Media Team meetings designed to strengthen and reinforce broader advertising best practices across a variety of topics

  • Support additional deep-dive learning agenda projects, designed to uncover high-impact insights, as needed 

Basic Qualifications:

  • Bachelor’s Degree or Military Experience

  • Up to 2 years of experience in qualitative or quantitative market research 

  • Up to 2 years of experience in statistics 

Preferred Qualifications:

  • Masters Degree or work equivalent

  • 4 or more years experience with market research (qualitative AND quantitative)

  • 2 or more years with analytics experience and modeling of time series data sets or experience with marketing mix models

  • Advanced familiarity with basic-level statistics (frequencies, t-tests, etc.)

  • Familiarity with various quantitative methodologies

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.