Skip to main content
R120777 Posted 09/14/2021

Market Research Consumer Insights & Analytics, Principal Associate

Richmond , Virginia | McLean , Virginia | Chicago , Illinois
  • Category Brand
  • Experience Principal Associate
  • Primary Address Richmond, Virginia

Overview

West Creek 8 (12080), United States of America, Richmond, Virginia

Market Research Consumer Insights & Analytics, Principal Associate

Capital One is seeking a Consumer Insights & Analytics Principal Associate to join our Card Customer Experience Insights & Analytics team. This group provides consumer insights that inform products, services, experiences and marketing strategies for our credit card business, including both acquiring new card customers and engaging existing customers.

The ideal candidate for this role is…..

  • Curious: A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors

  • Rigorous: Grounded in market research fundamentals – understands what is required to get quality insights

  • Results-oriented: Can assess when and how to make tradeoffs between speed and quality

  • Hands on with Data: Able to interrogate and manipulate first- and third-party data to surface learning opportunities, advance learning agendas, refine research designs, and enrich research analyses

  • Well-rounded from a disciplinary perspective: Experienced using methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to better understand consumer decision making, especially the subconscious realm that consumers often can’t articulate

  • Organized: can drive projects to completion, prioritize across multiple requests, and manage a budget

  • A storyteller: Comfortable packaging and presenting insights in a compelling way

  • Influential: Able to effectively impact the thinking of internal clients

  • A great teammate: Brings a positive attitude and is enjoyable to work with

In this role you will develop impactful insights that drive strategy and decision making.  To do this you will…

  • Provide research support and proactively identify opportunities for improving marketing communications results across a variety of channels (i.e., direct mail, web, email, mobile). 

  • Lead research to support product development and go-to-market strategies and tactics, including the optimization of marketing communications prior to in-market testing

  • Actively seek and evaluate new approaches for unearthing insights

  • Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas)

  • Creatively integrate primary research, customer data, secondary sources, and marketplace intelligence in analyses

  • Leverage a network of research suppliers to execute studies, and employ DIY approaches 

  • Present insights to business partners and senior leadership that drive business decisions

  • Socialize insights across the partner teams

Basic Qualifications

  • Bachelor’s Degree or Military Experience

  • At least 5 years of experience in a marketing research or consumer insights role to include planning, execution and analysis of market research - both qualitative and quantitative

  • At least 3 years experience with statistical analysis

Preferred Qualifications

  • At least 3 years experience in SQL, Tableau, SPSS or STATA

  • Experience with Qualtrics and/or Decipher survey software

  • Experience working on the vendor or client side 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Hiring Process
Stories
Benefits
Career Journey

How We Hire

We take finding great coworkers pretty seriously.

Man On Laptop
  • Step 1 Apply

    It only takes a few minutes to complete our application and assessment.

  • Step 2 Screen and Schedule

    If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.

  • Step 3 Interview(s)

    Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.

  • Step 4 Decision

    The team will discuss — if it’s a good fit for us and you, we’ll make it official!

Employees Working

How to Pick the Perfect Career Opportunity

Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.

Your wellbeing is our priority

Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.

  • Healthy Body, Healthy Mind

    You have options and we have the tools to help you decide which health plans best fit your needs.

  • Save Money, Make Money

    Secure your present, plan for your future and reduce expenses along the way.

  • Time, Family and Advice

    Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.

Career Journey

Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.

Career Journey
Women on Cellphone

Want more jobs like this?

Set a Job Alert

Explore Your Options

Engineering

  • Build the next generation of digital tools for our customers—we’re always innovating solutions.

    Explore 432 Jobs

Technology

  • Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.

    Explore 534 Jobs

Customer Care

  • When our customers have questions about our products and services, they’ll turn to you.

    Explore 8 Jobs

Product

  • Design and create future-forward products on a team of innovators helping to change banking for good.

    Explore 353 Jobs

Data Scientist

  • Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.

    Explore 64 Jobs

Cyber

  • Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.

    Explore 49 Jobs

Design

  • Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.

    Explore 83 Jobs

Branch Ambassador

  • Take your place on the front lines, representing our brand, problem solving and building relationships with the customers

    Explore 172 Jobs

Cafe

  • Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.

    Explore 32 Jobs

Audit

  • Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.

    Explore 12 Jobs

Finance

  • Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.

    Explore 88 Jobs

Commercial Banking

  • Deliver expert advice, superior products and best-in-class service to our commercial partners.

    Explore 45 Jobs

Business Banking

  • Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.

    Explore 19 Jobs

Risk Management

  • Use your expertise and perspective to bring insights to the table so we can grow in the right ways.

    Explore 152 Jobs

Human Resources

  • Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.

    Explore 64 Jobs

Marketing and Communications

  • Help us tell our story, connect with customers and introduce our products and to the world.

    Explore 15 Jobs

Brand

  • Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.

    Explore 27 Jobs

Data Analyst

  • Analyze, develop and test the strategies that pull insights from our data and move us forward.

    Explore 26 Jobs

Business Analyst

  • Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.

    Explore 94 Jobs

Operations

  • Offer simple answers to complex questions, while helping both our team and customers thrive.

    Explore 83 Jobs

Legal

  • Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.

    Explore 18 Jobs

Job Alerts

Don’t miss a thing. Stay in the know about opportunities you may be interested in!

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

  • Brand, Richmond, Virginia, United StatesRemove
  • Brand, McLean, Virginia, United StatesRemove
  • Brand, Chicago, Illinois, United StatesRemove

*Required Field