Manager, Tech Marketing Web Strategist-Brand
Primary Address Richmond, Virginia
OverviewLocations: VA - Richmond, United States of America, Richmond, VirginiaManager, Tech Marketing Web Strategist-Brand
The Capital One Brand Marketing team is seeking a tech marketing web manager and experience strategist for our ecosystem of websites in support of our tech marketing goals. This position will work closely with marketing strategy partners to form a web strategy that supports driving awareness and education around Capital One’s technology leadership in service of both product growth and talent objectives.
What You’ll Do
We’re looking for an experienced web marketing strategist who can work across multiple teams and stakeholders to develop and implement grounded strategic plans to manage and optimize our Tech site properties. The person in this role will manage complex projects in our collaborative environment, often managing multiple projects across multiple web platforms simultaneously. The ideal candidate will be an experienced digital marketer with a proven track record in web management, marketing strategy, testing, and research.
Develop and present the web channel strategy for the Tech Site and other related web properties in support of the Tech Marketing Program’s goals and narrative
Drive adoption of this strategy by leading a team of 1-2 associates and partnering with other stakeholders, content creators and other channel strategists
Expand and drive the Tech Site’s role in the audience journey with top of funnel awareness into eliciting user action
Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience
Lead strategic decision-making process to guides prioritization of development and design resources that support site development, site maintenance and hygiene processes
Lead SEO strategy to ensure site content aligns with SEO best practices and increases organic search rankings and traffic
Partner with analysts to report out channel KPIs to leadership and stakeholders by drawing out insights and building to a larger story that influences strategic direction
Provide support for paid digital and social media campaigns
Who You Are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
As a LEADER:
You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this - to make things happen, create amazing work and inspire others.
Bachelor’s degree or military experience
At least 5 years of experience in a digital marketing role
At least 1 year of experience in a strategic SEO role
At least 1 year of experience in a website management role
3 or more years of experience in Tech or B2B marketing
3 or more years of experience in a strategic website manager role
3 or more years of experience in a strategic SEO role
3 or more years of experience working within a large company
Ability to demonstrate influence when working with partners to gain commitment for projects and initiatives.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Sr. Manager, Market Research, Brand Health & AnalysisRichmond, Virginia
Sr. Manager Content Strategist, Brand and Product MarketingMcLean, Virginia
Manager, Tech Marketing and Digital Products -- BrandNew York, New York
Manager, Creative Technology -- BrandRichmond, Virginia
You don't have any pinned jobs right now
Want more jobs like this?
Set a Job Alert
Explore Your Options
Build the next generation of digital tools for our customers—we’re always innovating solutions.Explore 473 Jobs
Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.Explore 562 Jobs
When our customers have questions about our products and services, they’ll turn to you.Explore 9 Jobs
Design and create future-forward products on a team of innovators helping to change banking for good.Explore 351 Jobs
Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.Explore 68 Jobs
Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.Explore 41 Jobs
Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.Explore 103 Jobs
Take your place on the front lines, representing our brand, problem solving and building relationships with the customersExplore 182 Jobs
Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.Explore 24 Jobs
Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.Explore 22 Jobs
Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.Explore 85 Jobs
Deliver expert advice, superior products and best-in-class service to our commercial partners.Explore 38 Jobs
Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.Explore 25 Jobs
Use your expertise and perspective to bring insights to the table so we can grow in the right ways.Explore 189 Jobs
Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.Explore 57 Jobs
Marketing and Communications
Help us tell our story, connect with customers and introduce our products and to the world.Explore 11 Jobs
Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.Explore 41 Jobs
Analyze, develop and test the strategies that pull insights from our data and move us forward.Explore 24 Jobs
Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.Explore 84 Jobs
Offer simple answers to complex questions, while helping both our team and customers thrive.Explore 95 Jobs
Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.Explore 14 Jobs