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R142698 Posted 05/03/2022

Sr. Associate, Brand Marketing (Dealer Engagement)

Plano, Texas
  • Category Brand
  • Experience Sr. Associate
  • Primary Address Plano, Texas

Overview

Plano 6 (31066), United States of America, Plano, Texas

Sr. Associate, Brand Marketing (Dealer Engagement)

Job Description

Capital One Financial Services - Auto is seeking an innovative and data-driven Senior Marketing Associate to help lead program adoption and engagement marketing efforts for the Dealer Auto line of business. This associate will play a critical role in dealer engagement strategy, focused on deepening relationships and policy entrenchment with customers and building a seamless, branded customer journey. This position will be responsible for developing campaigns and sales enablement tools across multiple channels regarding our policy. This role requires a mix of channel marketing expertise, knowledge of our policy, and understanding of marketing analytics and optimization. As a key member of the Dealer Marketing team, you will work closely with creative partners, execution teams, and business analysts and cross-functionally primarily between business operations, sales, legal, compliance, finance, product and business analytics. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and brand skills to the next level.

RESPONSIBILITIES

● Develop & execute brand strategies to support business goals & pod objectives.

● Build strong relationships with cross-functional teams to develop strategy, content, and tactics

● Create and execute strategies for marketing our policy updates and changes

● Coordinate development and delivery of creative assets for project deliverables, from creative brief through execution, utilizing internal processes and in coordination with dedicated creative teams.

● Determine & communicate project deliverables and timelines with appropriate team members and stakeholders.

● Serves as a liaison between the creative production team, client and execution team. 

● Translates and communicates business intent in a directive manner that the Creative team can act on, oversees the creation of any resulting requests and ultimately ensures that said business intent is correctly applied/maintained throughout the process. 

● Own and guide all projects through the marketing process in a well managed way, adhering to tight timeframes, and managing through issues.

● Determine strategy success metrics & own the reporting of project performance metrics. 

● Understand total business performance, identify new opportunities and adjust marketing / testing strategies.

● Influence internal decision makers and key stakeholders with formal recommendations and informal networking through excellent communication.

A proven ability to manage multiple projects simultaneously, on time and error-free

Basic Qualifications:

Bachelor's Degree or military experience 

• At least 3 years of experience in brand marketing

• At least 3 years of experience in Financial Services or Auto marketing

• At least 2 years of experience in Presentation and communication

Preferred Qualifications:

Masters Degree in Business, Marketing, Advertising, Communications or Finance

• 4 years of experience in Marketing agency or Fortune 500 - direct response marketing, brand marketing, B2B marketing

• At least 3 years of experience in Fortune 500, brand marketing

• 4+ years of experience in Financial Services or Auto marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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