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R151881 Posted 08/03/2022

Senior Manager, Dealer Marketing- Auto

Plano, Texas
  • Category Brand
  • Experience Sr. Manager
  • Primary Address Plano, Texas


Plano 6 (31066), United States of America, Plano, Texas

Senior Manager, Dealer Marketing- Auto

The Dealer Brand Marketing team is a passionate team of brand strategists and marketing execution practitioners focused on communicating the value proposition of Capital One Auto Finance across marketing channels to Dealer partners across the nation.

We are looking for an experienced marketing leader to lead the team responsible for developing and delivering the B2B marketing strategy in our Dealer line of business. This person will oversee the development and execution of the overall brand strategy, marketing communications, and go-to-market strategies. They will partner closely with our Product, Sales, M&A, and Customer Experience teams to deeply understand the Dealer audience; they’ll partner with leadership to develop a higher-level vision for our brand; and they will partner with our Creative teams to devise innovative ways to capture attention, build awareness, and drive preference and usage for our products.

Key Responsibilities:

Lead a team to develop and deliver brand positioning, messaging, creative platform and go-to-market campaigns.

• Partner closely with the Product, Sales, and M&A teams to define the brand strategy and roadmap for our Dealer line of business, develop the go-to-market strategy for new products, and oversee the marketing launch and positioning of new products.

• Keep track of the competitive space to understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.

• Develop and execute integrated marketing campaigns for products both at launch and in an on-going fashion.

• Build the core product-level positioning, messaging, and creative concepts to instruct all downstream channels about how the product should exist in the market.

• Actively represent marketing more broadly with key partners in a matrixed environment.

We are looking for someone with/who has:

Demonstrated leadership experience, leading diverse teams of 10+ to execute flawlessly and coaching individuals to achieve their full potential.

• Demonstrated expertise in B2B marketing and experience working with partner teams, working at multiple stages of the product life cycle, and using different channels and tactics to deliver.

• Exceptional written and verbal communication skills; comfort and skill communicating with more senior stakeholders and many different job families. Able to use data to build stories and justify proposed strategies. Able to provide a translation layer between the business and product teams and the creative teams.

• Exceptional analytical and problem solving skills; able to identify the right problem to solve, solicit info from multiple sources, develop proposed solutions, gain buy-in on solutions and execute against them.

• Preference to work in a fast-paced, rapidly changing environment

• Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points

• Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward

Basic Qualifications:

Bachelor's Degree or military experience 

• At least 5 years of experience in multi-channel campaign development, including research, planning, and execution.

• At least 5 years of experience in managing creative teams and agencies, promotions, event management, advertising, corporate marketing.

• At least 2 years experience in product marketing experience

• At least 3 years of experience in leading cross-functional teams within an organization

Preferred Qualifications:

Masters Degree in Marketing, Business, Economics or similar field

• Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives.

• 4+ years of leadership experience in building teams, leading and developing direct or indirect reports.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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