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Principal Associate, Brand Strategy

Location Plano, Texas
Job ID R98327 Updated date 10/02/2020
Plano 6 (31066), United States of America, Plano, Texas

Principal Associate, Brand Strategy

Lead for new go-to-market process that supports cross-functional teams as they develop and test new products for our customers.


  • Manage new process that coordinates with product, marketing, sales, process, IT to determine appropriate support for new product testing
  • Support innovation with problem-solving to quickly test and identify opportunities for improvement both within process as well as product
  • Drive early learning through testing recommendations that supports cross-functional team needs
  • Develop communication strategy and lead an art director and copywriter through creative development in early product testing
  • Coordinate with national market to champion product innovation through testing to full national-scale roll-out
  • Manage day-to-day support activities and communicate progress to VP-level audience

Basic Qualifications:

  • Bachelors Degree or military experience
  • At least 3 years of experience in advertising or marketing
  • At least 2 years of experience in advertising production

Preferred Qualifications:

  • Bachelors Degree in Liberal Arts, Business or Marketing
  • At least 4 years of experience in advertising or marketing
  • At least 3 years of experience in advertising production

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.