Principal Associate, Technology Product Marketing Manager (PMM)
Experience Principal Associate
Primary Address New York, New York
OverviewNYC 299 Park Avenue (22957), United States of America, New York, New YorkPrincipal Associate, Technology Product Marketing Manager (PMM)
The Capital One Brand team is seeking a Technology Product Marketer to support campaign strategy and execution targeting our technologist audience. We have compelling messages and stories to share with Data Scientists, Machine Learning Engineers, Software Developers, and Cloud Infrastructure specialists.
The product marketer will leverage their technical subject matter expertise to help articulate Capital One’s industry leading technology capabilities, including our enterprise platforms and innovative products spanning internal tooling, open source projects, and commercial software offerings. They will leverage their experience in technology and marketing to forge relationships, create buy-in and develop a shared agenda with marketers, product managers, and engineers across the company.
The Technology Product Marketer’s charter is to make our marketing campaigns more resonant with our technologist audience, driving recruitment of tech talent and monetization of our software and associated services. They are champions of our products and define persona and messaging strategy across technology disciplines, from cloud infrastructure to AI/ML. They are experts in our customers and products, and use their expertise to influence our technology and marketing strategies.
What you’ll do
Be the subject matter expert on key technology areas including but not limited to Cloud Infrastructure, Data Science and Machine Learning, Data Engineering, and Software Development
Define and manage persona and messaging for our technologist audiences, supporting marketing campaigns across channels including events, social media, email, website, video, and blogs.
Develop a detailed understanding of our technologist audience to create and improve our persona guides and messaging in support of campaign development and execution.
Work with our partners across technical product teams and marketing disciplines including PR, social media, email, and content to create compelling multi-channel campaigns.
Develop insights based on industry trends and associated companies and vendors and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
Who you are
You want to be an EVIDENCE-BASED MARKETER.
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
At least 2 years of experience in a technology role
At least 3 years of experience in a consulting, sales, or marketing role
At least 3 years experience in a technology role
At least 1 year of experience in a marketing role
Experience marketing B2B enterprise technology products or services
Experience in highly cross-functional and matrixed teams
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Sr. Associate, Business Brand Strategy - Business Cards & PaymentsMcLean, Virginia
Principal Associate, Brand Social & Content StrategyMcLean, Virginia
Principal Associate, Cafe Brand Marketing StrategistMcLean, Virginia
Associate, Business Brand Strategy - Business Cards & PaymentsMcLean, Virginia
You don't have any pinned jobs right now
Want more jobs like this?
Set a Job Alert
Explore Your Options
Build the next generation of digital tools for our customers—we’re always innovating solutions.Explore 845 Jobs
Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.Explore 939 Jobs
When our customers have questions about our products and services, they’ll turn to you.Explore 3 Jobs
Design and create future-forward products on a team of innovators helping to change banking for good.Explore 202 Jobs
Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.Explore 81 Jobs
Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.Explore 33 Jobs
Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.Explore 60 Jobs
Take your place on the front lines, representing our brand, problem solving and building relationships with the customersExplore 203 Jobs
Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.Explore 35 Jobs
Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.Explore 17 Jobs
Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.Explore 57 Jobs
Deliver expert advice, superior products and best-in-class service to our commercial partners.Explore 48 Jobs
Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.Explore 17 Jobs
Use your expertise and perspective to bring insights to the table so we can grow in the right ways.Explore 123 Jobs
Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.Explore 20 Jobs
Marketing and Communications
Help us tell our story, connect with customers and introduce our products and to the world.Explore 1 Jobs
Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.Explore 32 Jobs
Analyze, develop and test the strategies that pull insights from our data and move us forward.Explore 41 Jobs
Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.Explore 70 Jobs
Offer simple answers to complex questions, while helping both our team and customers thrive.Explore 46 Jobs
Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.Explore 15 Jobs