Director, Marketing - Email Marketing
Primary Address New York, New York
Overview114 5th Ave (22114), United States of America, New York, New YorkDirector, Marketing - Email Marketing
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is on a mission to Change Banking for Good. Our Retail Bank Marketing Team is seeking a data-driven Director of Email Marketing to further the evolution of our email marketing strategy, capability and execution.
The ideal candidate is a seasoned leader with experience in creating and managing personalization strategies at scale, helping the Bank connect the right message with the right customer, turning our first party data into a competitive advantage.
Reporting into the Bank’s VP of Integrated Marketing, the Director of Email Marketing is a key member of the Bank’s Integrated Marketing leadership team, and will lead an in-house team of high-performing email marketers.
If you are energized by transforming the banking industry with a human-centric approach, improving customer outreach, influencing branding, growing as a marketer, and driving business results, this is the role for you.
Own the Bank’s email strategy, development, execution and performance, leveraging first party data and our world-class MarTech stack to deliver business goals
Lead the program’s evolution by enhancing BAU and trigger campaigns, customer journeys, segmentation capabilities
Advance our email optimizations by improving analytics and testing capabilities, measurement/KPI/metrics framework and reporting suites
Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct report
Partner with our Martech team to shape the email, personalization and customer journey roadmap
Partner with our creative team to optimize creative assets
Collaborate with cross-functional partners to design multi-channel lifecycle journeys
Lead our marketing personalization strategy in partnership with the broader marketing, Data & Market teams.
Lead, develop and build a high performing team
Our Ideal Candidate Brings:
Superior problem-solving skills combined with team facilitation skills with ability to frame issues effectively for the executive audience
Strong decision making, influencing/consensus building and analytical skills with clear understanding of impact on business goals
Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others
Strong leadership, team building, interpersonal and above-average communication skills
Ability to maintain a service-oriented team culture and mindset, that delivers consistent and high quality work
Ability to identify and translate goals and objectives into strategies, plans and tactics
Bachelor’s degree or military experience
At least 8 years of experience in Business to Consumer (B2C) email and direct response marketing
At least 4 years of leadership experience in building and managing teams
At least 4 years of experience in interpreting marketing program results, identifying cause & effect trends in executions and adapting best practices into future campaigns
Bachelor’s degree in Business, Marketing, Communications, Digital, or Advertising
9+ years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment
Experience engaging and influencing cross-functional working partnerships in a global organization with a range of senior stakeholders and different needs
Salesforce Marketing Cloud experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.Location is New York City- $195,800 and $231,000 for Director, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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