Sr. Associate, Product MarketingApply now Job ID R73203 Updated date 05/07/2019 Location McLean, Virginia
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Capital One is seeking a passionate marketer to join our Enterprise Digital Product Marketing team. Listed in the top 20 best places to work by Forbes, Capital One was the first bank to launch a skill on Amazon Alexa, the first natural language assistant, Eno, and is constantly innovating to deliver frictionless experiences to our customers. You’ll be a key part of the team that brings these transformative products to the market.
The AI Product Marketing team drives positioning, messaging, go-to-market (GTM) strategy and integrated marketing for our AI Products – with a keen eye on achieving measurable business outcomes that ladder back to our organization’s strategic objectives. This role will be highly focused on driving mid and lower funnel marketing strategy and product adoption for Eno, the Capital One assistant.
Desired Skills & Competencies
Experience driving user adoption and engagement marketing strategy and execution for digital products (experience with AI, e-commerce, or payments products a plus)
Experience with A/B and advanced testing methodologies
Ability to self-direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills, including strong brief-writing chops
Exceptional analytical and problem-solving skills
Ability to partner effectively with a cross-enterprise team, including product, design, creative and analysts
Preference to be a member of a lean, nimble team where fast failure, big ideas, change and evolution is expected and encouraged
Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today
Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
Penchant for laughing often and celebrating wins – both big and small
Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward
The Big Three:
Whole Brained – equally analytical and creative
Highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others
Collaboration & Influence – ability to productively partner with a wide variety of teams across the organization to advance Enterprise Digital Products goals and connect marketing activities
· Bachelor’s Degree or Military Experience
· At least 4 years of marketing experience
· Bachelor’s Degree in Marketing, Communications or Business Strategy
· Product marketing experience in an extremely fast-paced, technology-forward culture, CPG industry or within a large, matrixed organization a plus
· Demonstrated success in developing and implementing insights-driven integrated marketing plans in support of digital experiences
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).