Senior Associate, SEM Strategist| Retail Bank

Overview

Center 2 (19050), United States of America, McLean, Virginia

Senior Associate, SEM Strategist| Retail Bank

We are looking for a creative, analytical Senior Associate Search Engine Marketing Strategist to help manage paid search marketing efforts for our retail bank division. This role will be responsible for overseeing and driving the execution of our paid search campaigns while supporting a cross-functional, cross-platform roadmap to accelerate our digital marketing efforts. As a critical contributor to a rapidly growing digital marketing program, the associate will work closely with internal teams and agency partners to campaign launches, A|B testing, creative and landing page development, campaign optimizations, and process improvements. The associate will also be the expert in Google, Bing, SA360, Google Analytics and will stay on top of paid search industry trends and best practices.

Responsibilities:

• Oversee day to day operations of paid search campaigns on collaboration with agency partners; includes budgets, pacing, reporting, optimizations, testing agenda, campaign launches, etc

• Daily monitoring of paid search performance trends to identify opportunities for campaign improvement and optimizations that support business goals and KPIs

• Drive testing agenda to inform bidding, targeting, creative, & landing page optimization that engage consumers and drive business results.

• Present and share results of tests and SEM initiatives cross functionally with partner teams

• Coordinate across internal teams including analytics, data science, ad tech, creative, legal, compliance, site, integrated marketing, and product to execute end to end SEM strategies supporting new product launches and initiatives

• Partner with manager to translate strategic vision into tactical solutions and results – support channel planning and influence strategic recommendations to drive long term growth

• Executional excellence; Ensure campaign execution adheres to legal and regulatory requirements

• Keep a pulse on industry trends, competitor shifts, best practices to understand the competitive landscape and drive channel innovation

The ideal candidate:

• Hands on SEM experience working with large budgets across multiple platforms

• Passion for data and using analytics to make decisions

• Demonstrated  “Self-starter” with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

• Solid understanding of performance marketing, and customer acquisition, knowing what channel levers to pull in order to meet KPIs

• Highly effective communicator with excellent presentation abilities; comfortable presenting in front of large audiences

• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of experience managing SEM accounts

• At least 3 years of experience in planning, execution, and analysis of paid digital programs

• At least 2 years experience with marketing automation (Marketo, Eloqua, Hubspot or Salesforce Marketing Cloud)

• At least 2 years of experience working with Office and Google Suite products

• At least 2 years experience with website analysis using analytics tools (Google Analytics, Google Data Studio, or Adobe)

Preferred Qualifications:

• 4+ years experience managing SEM accounts

• 3+ years of agency or agency management experience

• 3+ years of marketing experience in financial services

• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• AdWords or Bing certification

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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