Senior Associate, Prospect Marketing, Card Partnerships
Experience Sr. Associate
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaSenior Associate, Prospect Marketing, Card Partnerships
We’re looking for a data and insights driven marketing strategist to manage partner owned channel marketing on Capital One’s rapidly growing Card Partnerships business. This Senior Associate role will report to the head of the Prospect Marketing team and will get the opportunity to work on several of the most admired brands in the world. For example, our current partner portfolio includes brands like Neiman Marcus, Bass Pro Shops, and Williams Sonoma.
This role is the owned channel lead for the Partnerships marketing organization, focused on the overall goal of acquiring more customers for our partners’ products. The successful candidate is customer-centric, strategically focused, data driven, and comfortable working in a white space while developing integrated marketing campaigns.
Own the continuous evolution of prospect campaigns for Capital One partners: reviewing performance, identifying opportunities for improvement or testing, building out a learning agenda and executing.
Launch new in-store strategies and campaigns to encourage adoption of partner products.
Launch new digital placements on partner owned channels informed by data and UX insights to encourage the adoption of products.
Evaluate current acquisition messaging strategies, find opportunities to optimize and work with partners to execute new campaigns.
Serve as the ambassador to share acquisition insights to other teams in Card & across Capital One.
Partner with Enterprise teams to ensure new acquisition experiences are designed to meet Partnerships needs.
Champion the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner.
Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
The Ideal Candidate:
Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in retail digital and point of sale channels.
Has experience working with UX designers on building and optimizing customer journeys.
Thrives on collaboration, the opportunity to build in white space and the drive for results.
Is a highly effective communicator who can influence internal decision makers with formal recommendations and informal networking.
Is a skilled relationship-builder who can create strong, high-leverage internal networks.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
Has strong communication and influence skills: verbal and written.
- Bachelor's Degree or Military experience
At least 2 years of experience in marketing or project management
At least 2 years experience in planning, executing and analyzing SEO or Site Strategy marketing campaigns
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Experience in:
At least 2 years in financial services industry
At least 2 years in retail industry
Experience working with UX design and/or digital content strategy
Working knowledge of Ad Tech and Martech space (e.g. CDP's, DMPs, DSPs, Ad-servers, DCO, Tag Management
Background with Salesforce Marketing Cloud
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
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Step 1 Apply
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Step 2 Screen and Schedule
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Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
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Healthy Body, Healthy Mind
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Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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