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R125209 Posted 10/20/2021

Principal Market Researcher, Consumer Bank

McLean, Virginia | Wilmington, Delaware | Richmond, Virginia | New York, New York
  • Category Brand
  • Experience Principal Associate
  • Primary Address McLean, Virginia


Center 2 (19050), United States of America, McLean, Virginia

Principal Market Researcher, Consumer Bank

As a Principal Market Researcher at Capital One, you will apply your strategic and research skills to major company challenges. You'll team with world-class professionals to develop insights that ultimately impact our customers and strategy. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation. 

Our Consumer Banking business  is embarking on an audacious mission to grow a national bank – via compelling new products, competitive pricing, and groundbreaking market strategies. As we continue to build our national banking brand, we’ve committed to keeping our customers (existing and future) at the center of our strategy. Our Market Research team is critical to helping teams across the Bank understand the broader banking landscape and what drives customer behaviors and perceptions as they relate to banking.

Our Market Research team is looking for a talented Researcher to help shape our agenda for Market Research and advise on strategies across the Bank. Are you excited about bringing customers’ voices to the table? Are you interested in partnering with a large variety of teams across an organization to drive decision-making? Do you crave white space and the opportunity to create and execute on research that will help shape long-term strategy? Are you looking forward to partnering with a team of talented researchers and analysts to uncover insights that will impact large-scale initiatives? If so, read on!

Newcomers to the Bank team will find a young, hungry organization looking to expand rapidly, build national-scale, and challenge the industry. Roles are broad in scope and responsibility. If you’d like to be in an ultimate real-life classroom and if the opportunity to shape the future of the Bank’s customer experience excites you, this is the opportunity for you!

The ideal candidate for this role is:

  • Curious: A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors

  • Rigorous: Grounded in market research fundamentals – understands what is required to get quality insights

  • Results-oriented: Can assess when and how to make tradeoffs between speed and quality and can drive clarity & results even in fluid, uncertain environments

  • Hands on with Data: Able to interrogate and manipulate first- and third-party data to surface learning opportunities, advance learning agendas, refine research designs, and enrich research analyses

  • Well-rounded from a disciplinary perspective: Experienced using methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to better understand consumer decision making, especially the subconscious realm that consumers often can’t articulate

  • Organized: can drive projects to completion, prioritize across multiple requests, and manage a budget

  • A storyteller: Comfortable packaging and presenting insights in a compelling way

  • Influential: Able to effectively impact the thinking of internal clients

  • A great teammate: Brings a positive attitude and is enjoyable to work with

Specific responsibilities include, but are not limited to:

Strategic Advising & Consulting:  Become a subject matter expert of the business with the ability to navigate strategic conversations to turn business objectives into actionable research plans

- Influence: Drive decisions by developing, executing, synthesizing, and sharing actionable research with grounded business recommendations that integrate primary, secondary, customer data and competitor intelligence to promote customer-centricity and drive competitive success for Capital One in the face of shifting consumer and regulatory demands.

- Building a Network & Fostering Teamwork: Partner with a diverse team of subject matter experts from across the Bank to create results that meaningfully impact our long-term strategy.

Project & Time Management:  Manage and sequence delivery of business initiatives, build business requirements, and execute against our market research agenda. Work on multiple projects concurrently. Partner with and manage vendors as they execute research studies. Draft research reports, including developing data charts, graphs, and presentations.

- Strong Executive Communication & Storytelling Skills &: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills. Ability to effectively summarize analysis for an executive audience is essential. 

- Growth Mindset: Embrace challenge, be curious, and actively seek to learn and explore new ways of working or driving insights for the business 

Basic Qualifications:

  • Bachelor's Degree or military experience

  • At least 5 years of experience in market research or behavioral-based research executing both qualitative and quantitative methodologies 

  • At least 2 year of experience in quantitative methodologies working with quantitative research vendors or statistical software

  • At least 2 years of experience in PowerPoint, Google Slides, Excel or Google Sheets

Preferred Qualifications:

  • Masters Degree in Marketing, Market Research, Statistics, Behavioral Sciences, or Consumer Psychology

  • 3+ years of experience in Marketing or New Product Development research 

  • 2+ years of experience analyzing and interpreting large data sets into insights to inform business strategies

  • Experience in analysis programs: Tableau, WinCross, SPSS, R

  • Experience in research programs: Focus Vision, Qualtrics, Dynata MarketSight

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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