Principal Market Researcher, Consumer Bank
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 2 (19050), United States of America, McLean, VirginiaPrincipal Market Researcher, Consumer Bank
As a Principal Market Researcher at Capital One, you will apply your strategic and research skills to major company challenges. You'll team with world-class professionals to develop insights that ultimately impact our customers and strategy. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.
Our Consumer Banking business is embarking on an audacious mission to grow a national bank – via compelling new products, competitive pricing, and groundbreaking market strategies. As we continue to build our national banking brand, we’ve committed to keeping our customers (existing and future) at the center of our strategy. Our Market Research team is critical to helping teams across the Bank understand the broader banking landscape and what drives customer behaviors and perceptions as they relate to banking.
Our Market Research team is looking for a talented Researcher to help shape our agenda for Market Research and advise on strategies across the Bank. Are you excited about bringing customers’ voices to the table? Are you interested in partnering with a large variety of teams across an organization to drive decision-making? Do you crave white space and the opportunity to create and execute on research that will help shape long-term strategy? Are you looking forward to partnering with a team of talented researchers and analysts to uncover insights that will impact large-scale initiatives? If so, read on!
Newcomers to the Bank team will find a young, hungry organization looking to expand rapidly, build national-scale, and challenge the industry. Roles are broad in scope and responsibility. If you’d like to be in an ultimate real-life classroom and if the opportunity to shape the future of the Bank’s customer experience excites you, this is the opportunity for you!
The ideal candidate for this role is:
Curious: A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors
Rigorous: Grounded in market research fundamentals – understands what is required to get quality insights
Results-oriented: Can assess when and how to make tradeoffs between speed and quality and can drive clarity & results even in fluid, uncertain environments
Hands on with Data: Able to interrogate and manipulate first- and third-party data to surface learning opportunities, advance learning agendas, refine research designs, and enrich research analyses
Well-rounded from a disciplinary perspective: Experienced using methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to better understand consumer decision making, especially the subconscious realm that consumers often can’t articulate
Organized: can drive projects to completion, prioritize across multiple requests, and manage a budget
A storyteller: Comfortable packaging and presenting insights in a compelling way
Influential: Able to effectively impact the thinking of internal clients
A great teammate: Brings a positive attitude and is enjoyable to work with
Specific responsibilities include, but are not limited to:
- Strategic Advising & Consulting: Become a subject matter expert of the business with the ability to navigate strategic conversations to turn business objectives into actionable research plans
- Influence: Drive decisions by developing, executing, synthesizing, and sharing actionable research with grounded business recommendations that integrate primary, secondary, customer data and competitor intelligence to promote customer-centricity and drive competitive success for Capital One in the face of shifting consumer and regulatory demands.
- Building a Network & Fostering Teamwork: Partner with a diverse team of subject matter experts from across the Bank to create results that meaningfully impact our long-term strategy.
- Project & Time Management: Manage and sequence delivery of business initiatives, build business requirements, and execute against our market research agenda. Work on multiple projects concurrently. Partner with and manage vendors as they execute research studies. Draft research reports, including developing data charts, graphs, and presentations.
- Strong Executive Communication & Storytelling Skills &: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills. Ability to effectively summarize analysis for an executive audience is essential.
- Growth Mindset: Embrace challenge, be curious, and actively seek to learn and explore new ways of working or driving insights for the business
Bachelor's Degree or military experience
At least 5 years of experience in market research or behavioral-based research executing both qualitative and quantitative methodologies
At least 2 year of experience in quantitative methodologies working with quantitative research vendors or statistical software
At least 2 years of experience in PowerPoint, Google Slides, Excel or Google Sheets
Masters Degree in Marketing, Market Research, Statistics, Behavioral Sciences, or Consumer Psychology
3+ years of experience in Marketing or New Product Development research
2+ years of experience analyzing and interpreting large data sets into insights to inform business strategies
Experience in analysis programs: Tableau, WinCross, SPSS, R
Experience in research programs: Focus Vision, Qualtrics, Dynata MarketSight
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Senior Associate, Display Digital Marketing SpecialistRichmond, Virginia
Principal Associate, Mainstreet Customer MarketingMcLean, Virginia
Senior Marketing Associate - Direct MarketingMcLean, Virginia
Principal Associate, National Marketing Strategist - Awareness & StorytellingMcLean, Virginia
You don't have any pinned jobs right now
Want more jobs like this?
Set a Job Alert
Explore Your Options
Build the next generation of digital tools for our customers—we’re always innovating solutions.Explore 517 Jobs
Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.Explore 603 Jobs
When our customers have questions about our products and services, they’ll turn to you.Explore 13 Jobs
Design and create future-forward products on a team of innovators helping to change banking for good.Explore 341 Jobs
Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.Explore 74 Jobs
Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.Explore 36 Jobs
Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.Explore 85 Jobs
Take your place on the front lines, representing our brand, problem solving and building relationships with the customersExplore 196 Jobs
Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.Explore 22 Jobs
Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.Explore 18 Jobs
Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.Explore 90 Jobs
Deliver expert advice, superior products and best-in-class service to our commercial partners.Explore 32 Jobs
Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.Explore 25 Jobs
Use your expertise and perspective to bring insights to the table so we can grow in the right ways.Explore 185 Jobs
Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.Explore 55 Jobs
Marketing and Communications
Help us tell our story, connect with customers and introduce our products and to the world.Explore 14 Jobs
Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.Explore 36 Jobs
Analyze, develop and test the strategies that pull insights from our data and move us forward.Explore 22 Jobs
Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.Explore 89 Jobs
Offer simple answers to complex questions, while helping both our team and customers thrive.Explore 83 Jobs
Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.Explore 16 Jobs