Principal Associate, Paid Digital Marketing
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 2 (19050), United States of America, McLean, VirginiaPrincipal Associate, Paid Digital Marketing
Capital One, one of Fortune Magazine’s “100 best companies to work for” is seeking an innovative and data-driven Principal Associate to fill a high-profile position within the Bank Marketing organization to drive marketing campaigns, creative strategy and test and learn agendas primarily in Paid Digital Channels (Search, Affiliates, Display, Social, etc). The ideal candidate will have experience developing, executing, and analyzing B2C paid Digital marketing campaigns.
Lead channel expansion or launch strategies to help us realize our ambitious account acquisition goals. Drive execution, analysis, and optimization of the strategy. Post expansion/ launch leverage analysis and strategic thought leadership to help define where to go next.
Continuously optimize channel mix and advertising budget to meet ROI goals and make recommendations for further expansion.
Leverage digital marketing performance metrics to draw meaningful insights and actionable implications from data to optimize strategies and creative.
Be the strategic lead, managing collaborative cross-functional teams (business partners, creative teams, legal, compliance, agency partners, etc.) to problem solve, develop, and execute strategy.
Work cross functionally with Data Science, Ad Tech, and Creative to develop and test new models, bid strategies, audiences, and messaging to drive growth.
Manage project timelines, ensuring deadlines are met
The Ideal Candidate
An understanding of direct response marketing channels and experience leading digital campaign strategy, execution, and analysis across one or more of the following: Search, Affiliates, Discovery, Display, Social, etc.
Experience managing external digital marketing agency partnerships and leveraging that partnership to turn marketing strategy into in-market execution
Demonstrated desire to stay on top of ever changing digital marketing trends and cutting edge Adtech tools
Is confident interpreting analysis and structuring analytical requests in order to form a marketing strategy and approach
Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment
Demonstrated willingness to be flexible and adaptable to changing priorities
Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing senior level and cross functional stakeholders
Thrives on collaboration, the opportunity to build in white space areas and the drive for results
General manager mindset with strong strategic, analytical, and creative capabilities to generate and build the case for transformative marketing ideas that drive forward business objectives.
Bachelor’s degree or Military experience
At least 2 years of experience in digital marketing
At least 2 years of experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Masters degree in Marketing, Business or Communications
3+ years of experience in Paid Digital Marketing Channels
3+ years of experience in marketing for financial services or another highly regulated industry
3+ years of experience driving optimization plans and creative strategy
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
1+ year of experience working with marketing tech platforms, including data management platforms
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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