Principal Associate, National Marketing Strategist - Awareness & Storytelling
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaPrincipal Associate, National Marketing Strategist - Awareness & Storytelling
Capital One’s Awareness & Storytelling (A&S) team is looking for a talented, strategic, proactive and data-driven Principal Associate, Marketing Strategist to join our team. The Awareness & Storytelling team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Just as Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online, Awareness & Storytelling is taking bold steps to establish Capital One as a differentiated Banking choice on a national scale.
This is an exciting time to join Capital One and our team. Capital One is consistently ranked on several Best Workplaces Lists, including Fortune’s “100 Best Companies to Work For.” From a team perspective, A&S has the opportunity to tell a compelling story to consumers as Capital One rewrites banking history. Our team is responsible for creating innovative strategies that keep Capital One top-of-mind for bank customers. We leverage mass media, sponsorship, social, public relations, and content channels to tell our unique brand story.
We are looking for a passionate marketer with a track record of delivering breakthrough results, who has the unique ability to support insight-driven mass media campaigns. If you’re a persuasive, analytically rigorous, highly collaborative contributor that is adept at bringing ideas to life in creative ways you may be the perfect match for our Principal Associate, National Marketing position located in McLean, VA, Wilmington, DE, or Richmond, VA.
This high-profile role will develop customer-centric brand value propositions & marketing strategies to enable the delivery of integrated campaigns across our marketing department to help bring Banking Reimagined to the masses. The ideal candidate will be able to partner with multiple stakeholder groups including Brand Advertising, Brand Media, Enterprise Social, Corporate Communications/Public Relations, Local Marketing, Performance Marketing, Research/Insights, and Marketing Analytics to deliver high-impact marketing strategies that establish Capital One as a new and different bank, one that is looking out for customers and their money.
Lead the research, ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive account growth and brand affinity
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact
Partner with cross-functional teams including brand, business, creative, channel/performance marketing, product marketing, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies and channel plans that establish Capital One as a powerful challenger bank brand
Gather & champion insights of our consumer to influence core partners & spark new ideas
Brainstorm disruptive marketing strategies and tactics to reinforce Capital One’s unique value proposition
Rigorously test and evaluate ideas within a balanced way driving both business results and compelling consumer value
Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions
Author sound campaign and creative briefs, test documents, test plans and strategies, to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels
Translate and communicate business intent in a directive manner that partner teams can act on
Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns
Champion and adhere to risk management processes and policies
A great candidate is:
Experienced working in multiple stages of mass media and advertising campaign development - research, briefing, creative reviews, measurement, etc.
Effective when working with many stakeholders and cross-functional teams
Confident presenting formal recommendations to senior decision makers
Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results
Someone who thrives when navigating ambiguity and working autonomously
Bachelor's Degree or military experience
At least 4 years of multi-channel marketing experience on client or agency side
At least 4 years of experience creating and delivering integrated marketing campaigns across traditional broadcast channels and digital platforms
At least 6 years of experience in Marketing related roles
Proven track record coordinating with agencies and delivering results-driving marketing
Experience working in a heavily regulated industry that requires adherence to and understanding of risk management processes
Experience working in Agile or knowledge of Agile practices
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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