Principal Associate, Market Research -- Brand
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaPrincipal Associate, Market Research -- Brand
Capital One is seeking a Principal Associate Market Researcher to join our Enterprise Brand Insights team. In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. Responsibilities may include primary market research to inform go to market strategies, creative testing, and brand health tracking. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.
What you’ll do
Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help Capital One conduct research designed to inform business and marketing strategies
Contribute to the design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, designing questionnaires, conducting analyses, reports creation, and presenting insights
Partner with business, media, advertising and marketing teams to identify knowledge gaps and translate business objectives into the development and management of a powerful research agenda that will guide strategy
Travel within North America, often between McLean and Richmond, Virginia, for meetings and presentations once travel resumes (up to 10% of time).
Present brand and marketing insights to internal clients and leaders, influencing others through storytelling and impactful insights that drive discussion and business action
Periodically perform data pulls and ad-hoc analyses to inform key business decisions
Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches
Who you are
You want to be an EVIDENCE-BASED MARKETER.
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
Bachelor’s Degree or military experience.
At least 4 years of experience in a market research role
At least 6 years of experience in a research role
Experience working on or leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry
Subject matter expertise in B2B and B2C technology
At least 2 years of experience in a primary market research role managing an on-going tracking study
At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
At least 3 years in a “client” facing consultative role (supplier or internal)
At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
Basic knowledge of database management systems
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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