Principal Associate, Mainstreet Customer Marketing
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaPrincipal Associate, Mainstreet Customer Marketing
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Principal Marketing Associate for the Branded Card Customer team to help lead marketing efforts for our largest consumer segment, Mainstreet. You’ll be responsible for making connections across customer programs to drive positive growth and keep customers engaged. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product and feature portfolio, and marketing analytics and optimization. You will be responsible for leading the marketing strategy, creative development and well-managed execution of marketing campaigns while working closely with world-class creative agencies and marketing analysts. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy and technical skills to the next level.
Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns
Synthesize marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
Independently form a POV on a marketing strategy that results in full ownership of a learning agenda and strategic plan. Then break that strategy down into a testing plan that accelerates momentum and speed to market
Connect martech capabilities to marketing possibilities across targeting, creative, and experience
Own and drive marketing integration and consistency across customer lifecycle, mapping journeys that leverage high CX moments
Identify places for process improvements that reduce friction in customer response and make a marketers job easier
Lead development and execution of ongoing mail/digital (email, SMS, social, app) customer campaigns and testing initiatives for the Mainstreet segment
Serve as marketing lead and key liaison with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
Influence internal decision makers with formal recommendations and informal networking through excellent communication
Work proactively in an agile environment and identify when to work outside the process in whitespace
Ability to balance big picture strategic thinking with acute attention to details
This Associate should bring:
An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness and drive for results
Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
Able to manage the details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
Multi-Channel marketing and direct response experience, including direct mail and digital
A passion for leveraging data, metrics and insights to drive results and learnings
A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Strong working knowledge of the Google Suite (Docs, Slides and Sheets)
A continuous learner who is always informed about emerging market place trends
Bachelor’s degree or military experience
At least 3 years of experience in multi-channel marketing with data-driven direct response
At least 3 years of experience in planning, execution, creative testing and analysis of marketing programs
At least 3 years of experience managing creative processes and working with creative teams
MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
At least 3 years of experience working with cross-functional teams in a matrixed environment
At least 2 years of experience working in an Agile team environment
At least 3 years of experience in financial services marketing
Experience working with Salesforce Marketing Cloud or other robust CRM along with DMP solutions
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Senior Associate, Display Digital Marketing SpecialistRichmond, Virginia
Senior Marketing Associate - Direct MarketingMcLean, Virginia
Principal Associate, National Marketing Strategist - Awareness & StorytellingMcLean, Virginia
Senior Associate, Mainstreet Card Referrals Marketing StrategyMcLean, Virginia
You don't have any pinned jobs right now
Want more jobs like this?
Set a Job Alert
Explore Your Options
Build the next generation of digital tools for our customers—we’re always innovating solutions.Explore 522 Jobs
Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.Explore 608 Jobs
When our customers have questions about our products and services, they’ll turn to you.Explore 13 Jobs
Design and create future-forward products on a team of innovators helping to change banking for good.Explore 341 Jobs
Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.Explore 74 Jobs
Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.Explore 36 Jobs
Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.Explore 85 Jobs
Take your place on the front lines, representing our brand, problem solving and building relationships with the customersExplore 196 Jobs
Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.Explore 22 Jobs
Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.Explore 18 Jobs
Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.Explore 90 Jobs
Deliver expert advice, superior products and best-in-class service to our commercial partners.Explore 33 Jobs
Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.Explore 25 Jobs
Use your expertise and perspective to bring insights to the table so we can grow in the right ways.Explore 185 Jobs
Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.Explore 56 Jobs
Marketing and Communications
Help us tell our story, connect with customers and introduce our products and to the world.Explore 14 Jobs
Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.Explore 36 Jobs
Analyze, develop and test the strategies that pull insights from our data and move us forward.Explore 22 Jobs
Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.Explore 89 Jobs
Offer simple answers to complex questions, while helping both our team and customers thrive.Explore 84 Jobs
Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.Explore 16 Jobs