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R128385 Posted 11/19/2021

Principal Associate, Mainstreet Customer Marketing

McLean , Virginia | Richmond , Virginia | Chicago , Illinois
  • Category Brand
  • Experience Principal Associate
  • Primary Address McLean, Virginia


Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Mainstreet Customer Marketing

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Principal Marketing Associate for the Branded Card Customer team to help lead marketing efforts for our largest consumer segment, Mainstreet. You’ll be responsible for making connections across customer programs to drive positive growth and keep customers engaged. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product and feature portfolio, and marketing analytics and optimization. You will be responsible for leading the marketing strategy, creative development and well-managed execution of marketing campaigns while working closely with world-class creative agencies and marketing analysts. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy and technical skills to the next level.


  • Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns

  • Synthesize marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact

  • Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

  • Independently form a POV on a marketing strategy that results in full ownership of a learning agenda and strategic plan. Then break that strategy down into a testing plan that accelerates momentum and speed to market

  • Connect martech capabilities to marketing possibilities across targeting, creative, and experience

  • Own and drive marketing integration and consistency across customer lifecycle, mapping journeys that leverage high CX moments 

  • Identify places for process improvements that reduce friction in customer response and make a marketers job easier

  • Lead development and execution of ongoing mail/digital (email, SMS, social, app) customer campaigns and testing initiatives for the Mainstreet segment

  • Serve as marketing lead and key liaison with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.

  • Influence internal decision makers with formal recommendations and informal networking through excellent communication

  • Work proactively in an agile environment and identify when to work outside the process in whitespace

  • Ability to balance big picture strategic thinking with acute attention to details 

This Associate should bring: 

  • An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness and drive for results

  • Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs 

  • Able to manage the details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work

  • Multi-Channel marketing and direct response experience, including direct mail and digital

  • A passion for leveraging data, metrics and insights to drive results and learnings

  • A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

  • Highly effective communication skills with outstanding writing, editing, and presentation abilities

  • Strong working knowledge of the Google Suite (Docs, Slides and Sheets)

  • A continuous learner who is always informed about emerging market place trends 

Basic Qualifications:

  • Bachelor’s degree or military experience

  • At least 3 years of experience in multi-channel marketing with data-driven direct response

  • At least 3 years of experience in planning, execution, creative testing and analysis of marketing programs

  • At least 3 years of experience managing creative processes and working with creative teams 

Preferred Qualifications:

  • MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)

  • At least 3 years of experience working with cross-functional teams in a matrixed environment

  • At least 2 years of experience working in an Agile team environment

  • At least 3 years of experience in financial services marketing 

  • Experience working with Salesforce Marketing Cloud or other robust CRM along with DMP solutions

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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