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Principal Associate, Enterprise PR - Storytelling

Job ID R87907 Updated date 11/22/2019 Location McLean, Virginia
McLean 2 (19052), United States of America, McLean, Virginia

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Principal Associate, Enterprise PR - Storytelling


Corporate Communications, Capital One

McLean, VA


 Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One’s guiding principle has long been to change banking for good. We are privileged to have both the opportunity and responsibility to help our associates, customers and communities succeed. 

Just as we’ve worked to bring humanity to banking through our products and talent, we strive to be a force for good in our communities by looking out for the individual. We channel our creativity, curiosity and resources to ignite positive change, never settling for the status quo, and always putting people first. To ensure that we make real and lasting change, we rely on a vast network of nonprofit organizations and local leaders who enhance educational opportunities, provide job training, build safe and affordable housing, deliver financial education and promote small business development. 

Equally important, we rely on incredibly talented people with the audacity to find a better way to change the world. If you are one of those people, we’re looking for you! 

Capital One’s Corporate Communications team is seeking a highly qualified communications specialist - with experience and proven success driving story development and content marketing strategies - to join its Enterprise PR team. This position will integrate across our External Affairs functions (including Community Affairs, Community Finance, Community Development Banking and Government Relations) to unearth compelling, human centered and data-centered stories of impact from the beneficiaries of our community grants and philanthropic initiatives.  


The Principal Associate, Enterprise PR - Storytelling will mine for and support content production – written and visual -- across multiple function areas supporting Capital One’s Community Impact work. Efforts aim to raise awareness, engage stakeholders and demonstrate our Corporate Social Responsibility story via new channels and creative strategies. The position’s responsibilities are split between story mining, content creation and embedding within our centralized content strategy team to determine story optimization. 


The ideal candidate will...

  • Have a strong understanding of storytelling fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)

  • Have a keen understanding of newsworthiness

  • An understanding of newswriting techniques 

  • Interviewing skills (ability to ask effective questions and develop rapport/trust with story subjects)

  • Understand the effectiveness and appropriateness of story assets (text, images, audio, video) and how to combine them to drive audiences to engage further 

  • Partner with various functions to craft and execute communications strategies and tactics for target audiences

  • Continually improve performance and effectiveness of stories through insightful metrics gathering

  • Engrain in a complete understanding of organization’s overall programming, fundraising, communications and advocacy objectives (this work spans across Capital One’s full External Affairs function)

  • Be a self-starter who enjoys working in a fast-paced, highly collaborative environment


  •  Bachelor’s degree

  • At least five years of public relations, content marketing and/or journalism experience



  • Content marketing and/or newsroom/journalism experience

  • Deep understanding and execution of content marketing campaigns

  • Experience working, partnering with and influencing multiple constituents and stakeholders (internal and external), including senior executives 

  • Technical know-how around visual, audio and video content production

  • Exceptional written and visual storytelling skills (writing samples required)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).