Principal Associate: Customer Management Strategy and Digital Marketing
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaPrincipal Associate: Customer Management Strategy and Digital Marketing
The Consumer Card Marketing Team is looking for an innovative, passionate, and data-driven candidate to fill a high-profile position within the Card Marketing organization to drive strategic program development, creative strategy, marketing campaigns, and learning agendas across multiple channels for our Flagship & Premium customers. The role will allow you to flex muscles in emerging product strategy, new and innovative marketing technologies, and traditional direct response marketing. Successful candidates will have experience leveraging data to develop sound marketing strategies, working across multiple marketing channels, building powerful relationships, storytelling for business impact, and a passion for utilizing marketing technology.
Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns.
Analyze business results, marketplace trends and consumer insights to inform/advance positioning, product strategy, claims, branding and marketing strategy.
Develop and execute integrated, multi-channel (primarily owned channels), marketing campaigns on a national scale to drive account growth and brand affinity.
Brief marketing/creative teams, manage the various projects required, communicate with stakeholders, and infuse marketing best practices, new marketing technology, and testing into the work to constantly improve and create best marketing practices for the organization.
Participate as the marketing lead in collaborative cross-functional teams (business partners, creative teams, legal, compliance, etc.)
Manage project timelines, ensuring deadlines are met
The Ideal Candidate
Strong B2C Marketing Experience: Has experience leading marketing and product strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously. Is able to craft a thoughtful, customer-backed marketing strategy in white space, as well as break a strategy down into a testing plan that accelerates momentum and speed to market. Has deep experience with a variety of marketing channels, primarily owned (e.g.: email, mobile app, digital channels, website, and/or tech platform marketing)
Data-driven: Is confident in data analysis, able to structure analytical requests, adeptly combines analytics and qualitative data to form a marketing strategy and approach
Self-starter: Can lead projects independently and has a desire to build new skills. Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work; detailed-oriented with strong project management and prioritization skills
Highly effective communicator: Has outstanding writing and presentation abilities; strong storyteller
Thrives on collaboration: Strong cross-functional partner, is comfortable operating in both white space and structured marketing strategies
Bachelor’s degree or Military experience
At least 5 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
At least 5 years of experience in planning, executing and analyzing marketing programs
At least 5 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Masters degree in Marketing, Business or Communications
At least 5 years of experience in marketing for financial services or another highly regulated industry
At least 5 years of experience driving optimization plans and creative strategy
At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Senior Associate, Art Director — Brand Standards & IdentityRichmond, Virginia
Senior Associate - Digital Marketing AnalystMcLean, Virginia
Associate, CopywriterRichmond, Virginia
Senior Associate, Prospect Marketing, Card PartnershipsMcLean, Virginia
You don't have any pinned jobs right now
Want more jobs like this?
Set a Job Alert
Explore Your Options
Build the next generation of digital tools for our customers—we’re always innovating solutions.Explore 732 Jobs
Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.Explore 832 Jobs
When our customers have questions about our products and services, they’ll turn to you.Explore 10 Jobs
Design and create future-forward products on a team of innovators helping to change banking for good.Explore 285 Jobs
Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.Explore 83 Jobs
Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.Explore 17 Jobs
Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.Explore 96 Jobs
Take your place on the front lines, representing our brand, problem solving and building relationships with the customersExplore 184 Jobs
Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.Explore 33 Jobs
Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.Explore 15 Jobs
Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.Explore 72 Jobs
Deliver expert advice, superior products and best-in-class service to our commercial partners.Explore 67 Jobs
Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.Explore 25 Jobs
Use your expertise and perspective to bring insights to the table so we can grow in the right ways.Explore 131 Jobs
Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.Explore 30 Jobs
Marketing and Communications
Help us tell our story, connect with customers and introduce our products and to the world.Explore 16 Jobs
Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.Explore 32 Jobs
Analyze, develop and test the strategies that pull insights from our data and move us forward.Explore 48 Jobs
Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.Explore 84 Jobs
Offer simple answers to complex questions, while helping both our team and customers thrive.Explore 72 Jobs
Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.Explore 13 Jobs