Principal Associate, Corporate Communications, Products & Services Public Relations (PR)
Category Marketing and Communications
Experience Principal Associate
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaPrincipal Associate, Corporate Communications, Products & Services Public Relations (PR)
The Capital One Corporate Communications team is looking for a creative, curious and results driven communications professional to join a growing group of Public Relations experts. Our Products and Services PR team delivers cutting-edge communications solutions to real-world business challenges across our lines of business (LOBs). Working for one of the world’s most recognized Fortune 500 brands provides many opportunities to learn, grow and create industry-leading communications campaigns. This position operates in a fast-paced environment.
This Principal Associate will be a key member of the Products & Services PR team which supports broad-scale external communications for Capital One’s LOBs, encompassing earned media relations; influencer partnerships; executive thought leadership; competitor and category intelligence; issues management; and robust measurement. The role will partner with Corporate Communications and LOB colleagues, external agencies + partners and vendors to increase visibility and consumer engagement with Capital One’s products and services, highlighting the rewards and benefits that come with them. This will include trend discovery, developing media relations and influencer content, and tracking results.
Capital One is Changing Banking for Good
At Capital One, External Affairs works with many external and internal stakeholders to envision and create a world of greater opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Corporate Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Through our teams, we have unparalleled access to a diverse group of motivated changemakers similarly focused on the ingredients for a more perfect future.
We are committed to inclusively designing positive social impact with our associates, customers, and ultimately, the communities we serve. We are focused on innovation and opportunity. On challenging orthodoxies. On disruption and dreaming of a better way -- for the benefit of those we serve.
Deliver integrated communications campaigns to target audiences
Support the development of full-funnel communications strategies, including paid, earned, shared and owned media
Build and foster strong relationships with industry, consumer and financial media contacts, to ultimately increase quality media coverage in priority outlets (focus on national online, print, broadcast)
Coordinate the development of powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels
Draft effective communications materials, including business-facing content, media correspondence and press materials
Collaborate with the broader Corporate Communications team and internal partners (e.g. Business Analysts, Marketing, Social, Content) to plan and execute integrated campaigns that drive awareness and consideration for Capital One products and services
Provide strategic counsel by sharing industry insights and relevant trends to inform communications approach
Maintain expert knowledge of the LOB category, including: trends, competitors, and related campaigns and activations
Provide communications-related counsel to a range of Business, Marketing and Brand partners, including executives and peers
Proactively collaborate with partners across the team and larger organization with the goal of driving creative, streamlined and connected programming
Communicate earned media trends and insights from PR campaigns and related findings effectively to internal stakeholders
Research and analysis of current PR trends - particularly in the areas of content, emerging channels, influencers, measurement, SEO and storytelling - to foster new, creative thinking
Contribute to Capital One enterprise collaboration and process excellence
Maintain effective use of existing processes and identify opportunities to optimize and increase efficiency across the LOB PR team and our broader organization
Effectively manage agency partners and vendors
Develop compelling slide-based presentations that communicate strategic approaches, tactical plans and results; present them to internal partners and clients
Collaborate within LOB organization and broader Corporate Communications and External Affairs team to drive efficiencies and create value for Capital One
Bachelor's degree or military experience
At least 3 years of public relations experience with a consumer brand or Creative Agency, at least 3 years of public relations experience with a business brand, or any combination of the three
At least 2 year of experience supporting media relations and influencer marketing
At least 2 year of experience in managing multiple projects simultaneously
At least 2 year of experience presenting work to clients
At least 1 year of experience in analytics measuring impact of earned media and influencer campaign
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Principal Associate, Corporate Communications, Products & Services Public Relations (PR)McLean, Virginia
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Sr. Associate, Communications - U.S. Card CampaignsRichmond, Virginia
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