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Principal Associate, Consumer Marketing Strategist

Location McLean, Virginia; Wilmington, Delaware
Job ID R101275 Updated date 01/21/2021
1750 Tysons (12023), United States of America, McLean, Virginia

Principal Associate, Consumer Marketing Strategist

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our goal is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company – and a great place to work.


Job Summary:

This position is an exciting Principal Associate, Marketing Specialist within the Retail & Direct Bank of Capital One. This role, within the Consumer Bank Marketing team, will play a key role in the development and execution of customer communications and marketing materials, specifically focusing on delivering campaign objectives and creative assets. This role will also be responsible for the delivery  process, well-managed documentation and project management of our marketing efforts. 

This role will be part of a larger cross-functional team working in an agile environment to bring customer-facing messages to market in our main channels, such as email, online banking, web, paid digital and more. We are looking for an individual who can also function well above and beyond a traditional Marketing Specialist role. The Specialist will have the opportunity to step into a Business Strategist/Product Owner mindset in order to help the larger team deliver on critical marketing activities, driving positive impact to our customers and helping grow our business on a daily basis. This role is perfect for someone who has  demonstrated skills in modern marketing strategy development, understanding of marketing technology and platforms, attention to detail, sound decision making, and presentation skills. This role best suited for someone with a growth mindset and a can-do attitude.

Additionally, the Specialist will work closely with our design, tech, legal and risk partners to ensure error-free launch and edits of our marketing plans. They will utilize marketing technology tools such as Salesforce Marketing Cloud to help deliver final marketing products. They will also maintain accuracy and timely approvals of always-on marketing assets, ensuring excellence in quality of customer facing content. Finally, they will keep the manager and their team members informed of project status and any issues that may impact the schedule.

The ideal candidate will have:

  • An understanding of direct marketing channels and digital campaign execution with focus on customer onboarding, engagement, retention, or loyalty programs 

  • A baseline understanding of marketing technology tools such as Salesforce Marketing Cloud, Email and creative optimization platforms, Measurement and analytic tools

  • Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment

  • High level understanding of Digital Marketing channels such as PPC, Programmatic, Social, Email and SEO

  • Familiarity with Adtech platforms or prior project management experience of Adtech solutions 

  • Excellent communication and partnership skills, which are essential for interacting and communicating with team members and key stakeholders at all levels to manage, inform and influence outcomes

  • Collaboration with creative developers and ushering assets through Legal, Compliance and other partners as needed for approvals

  • Demonstrated willingness to be flexible and adaptable to changing priorities


Basic Qualifications:

  • Bachelor’s Degree or military experience

  • At least 4 years of marketing experience


Preferred Qualifications:

  • Masters or MBA degree 

  • 6+ years of marketing experience in a marketing department or agency environment

  • Strong problem solving, project management and influencing skills

  • 1+ years of experience achieving results with complex projects



At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.