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Principal Associate, Business Integrated Marketing Strategy

Location McLean, Virginia; Richmond, Virginia
Job ID R99765 Updated date 10/19/2020
McLean 2 (19052), United States of America, McLean, Virginia

Principal Associate, Business Integrated Marketing Strategy

The Role

The Small Business Integrated Marketing team is a passionate, entrepreneurial team of strategists focused on communicating the value of Capital One’s small business products and services to prospective and existing customers. This Business Integrated Marketing Strategist role will be responsible for leading integrated product marketing plans and channel activations across Small Business Card and Small Business Bank. This person will partner closely with cross-functional teams across brand and product marketing, acquisitions and performance marketing, client development and sales, research, and other stakeholders to activate marketing in unique and memorable ways. 

Key Responsibilities:

  • Tell consistent and compelling stories about our small business credit card and bank products and services across marketing and sales channels to drive key business objectives around demand generation, acquisitions, and customer engagement and retention.

  • Partner closely with the Product Brand Strategy and the relevant Channels Marketing teams to develop, build, and execute integrated campaign strategies across mid-funnel, lower-funnel and customer channels to effectively engage prospects and customers and drive key business outcomes. 

  • Partner with research teams to employ marketing-generated insights to fuel integrated marketing growth strategies, including industry and competitive intelligence, customer and product knowledge, lead generation and warming programs.

  • Work closely with internal creative teams and external agencies to bring business intent to life via marketing creative. Facilitate the end-to-end creative development and execution of marketing materials.

  • Actively participate in “hub and spoke” integrated teams on behalf of small business integrated marketing strategy; represent Integrated Marketing Strategy and Small Business Brand Marketing more broadly with key partners in a highly matrixed environment.

Here’s what you’ll need to be successful:

  • Experience working across a number of marketing channels including direct mail, email, display, SEM, SEO, social, and sales enablement collateral

  • Obsessive about prospect and customer journeys and understanding the needs and behaviors that influence those journeys, communicate the brand and product value, and drive favorable business outcomes. 

  • Embrace day-to-day flex between strategic thinking and hands-on execution

  • Strategic marketer who is able to lead and influence both through creative and analytical exercises

  • Open-minded problem solving capability and skilled at handling whitespace work. 

  • Positive, inclusive and collaborative partner and teammate

  • High level of initiative and ownership, ability to collaborate and coordinate efforts across diverse functional groups.

  • Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today.

  • Exceptional written and verbal communication skills, including ability to effectively storytell via decks. 

  • Excels in a fast-paced, entrepreneurial environment with a bias for action. 

Basic Qualifications:

  • Bachelor’s Degree or military experience

  • At least 4 years of marketing experience

Preferred Qualifications:

  • Bachelor’s Degree in Marketing, Advertising, Communications or related business management vector

  • 4+ years of B2B integrated marketing experience in a fast-paced, technology-forward culture, preferably within the financial services industry, for a national brand or for an advertising agency

  • Demonstrated success in defining and launching insights-driven integrated marketing plans to support sales teams. 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.