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Marketing Analyst, Walmart Partnership

Job ID R72951 Updated date 04/30/2019 Location McLean, Virginia; Richmond, Virginia
McLean 2 (19052), United States of America, McLean, Virginia

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Marketing Analyst, Walmart Partnership

Are you hungry to be at the forefront of innovation, to help define and create a never-been-done-before experience that will benefit hundreds of millions of Americans? Capital One is partnering with Walmart, the largest company in the US by revenue, to revolutionize the future of retail for Americans. Capital One is changing banking for good. Walmart aims to save people money so that they can live better. Together, we’re teaming up to leverage our combined scale, data, and brands, to redefine the payments experience and deliver great credit products and valuable rewards to millions of Americans. With Walmart’s size and scale and Capital One’s tech horsepower and underwriting capabilities, we’ll create a revolutionary omnichannel shopping experience and payments platform that will shape the future of commerce. We need innovative, adaptive, go-getters to propel us forward on this journey.

Capital One is seeking a talented Principle Associate, Marketing Analyst to join the Walmart Partnership team in McLean (preferably) or Chicago.

The Principle Associate, Marketing Analyst will provide analysis and reporting in support of the product and cross-channel marketing strategies. The data and insights this role provides will allow us to develop the most effective strategies to acquire Cardholders and keep them engaged throughout the customer lifecycle.

The ideal candidate is analytical and strategic with a pragmatic sense of how to get things done. This person is passionate about data and how to leverage it to solve complex, ambiguous business challenges.

This role will be part of a combined portfolio insights and marketing analytics team responsible for using data to better understand consumers and improve portfolio performance.


  • Partner with members of the marketing team to identify and answer key business questions.
  • Translate business questions into appropriate analytical projects that will inform strategic and tactical business decisions
  • Conduct regular reviews with marketing managers to maximize impact of digital programs and campaigns
  • Develop analytical frameworks, tools, techniques, and capabilities to segment, target, and identify market opportunities
  • Build the structure for and run statistical models to optimize digital marketing efforts, such as A/B and multi-variate campaign optimization
  • Assist in the execution of primary and secondary market research in support of acquisition and engagement strategies
  • Utilize SQL, Python and R statistical software and Tableau for data visualization

Basic Qualifications:

  • Bachelor’s Degree or Military experience
  • At least 3 years of experience in Marketing analysis
  • At least 3 years of experience in statistical model building
  • At least 3 years of experience with Excel  

Preferred Qualifications:

  • 1+ years of experience in market research
  • 2+ years of experience in business analysis
  • 2+ years of experience in Python
  • 2+ years of experience in R

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).