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Market Research - Sr Assoc (Small Business Card)

Job ID R70868 Updated date 03/28/2019 Location McLean, Virginia; Richmond, Virginia
McLean 2 (19052), United States of America, McLean, Virginia

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Market Research - Sr Assoc (Small Business Card)

Small businesses are the backbone of America and a vital part of the economy as a whole. Their success is essential to economic growth and prosperity. For Capital One’s Small Business Credit Card (SBC) division, we aspire to be the leading small business purchasing program in the United States. This is supported by our mission to help small businesses succeed. We are focused on growing new accounts and spend potential, delivering undeniably great products and service. We are investing in products and services built for heavy spending small businesses, enhanced data capabilities and business-grade marketing and distribution.

Capital One is committed to providing work-life balance, ongoing skills and leadership training, and giving you direct ownership for executing your ideas. Further your career with us, the company regularly recognized as A Great Place To Work by groups like Fortune “Top Companies for Leaders” and Diversity Inc “Top 50 Companies for Diversity.” Are you ready to apply your Consumer Insights expertise to a dynamic Fortune 200 company? Are you looking for a place where you be curious, drive change, and grow your career in ways you never imagined? If so, we want to talk to you.

Capital One is seeking a Market Research Manager to join our Small Business Card Insights team.  This group provides customer insights that inform products, services, experiences and marketing strategies for our small business card organization, including both acquiring new card customers and engaging existing customers.

The ideal candidate for this role is:

  • A passionate advocate for the consumer – someone who loves understanding people, their attitudes, needs, and behaviors
  • Grounded in market research fundamentals – understands what is required to get quality insights and can assess when and how to make tradeoffs between speed and quality
  • Experienced using methodologies that involve behavioral psychology, behavioral economics, neuroscience, etc. to better understand consumer decision making, especially the subconscious realm that consumers often can’t articulate
  • Organized – can drive projects to completion, prioritize across multiple requests, and manage a budget
  • A great storyteller – can influence by packaging and presenting insights in a compelling way
  • Able to effectively interact with, and impact the thinking of, senior leadership
  • A great teammate – brings a positive attitude and is enjoyable to work with

In this role you will develop impactful insights that drive strategy and decision making.  To do this you will…

  • Provide research support and proactively identify opportunities for improving marketing communications results from a variety of different channels (i.e., direct mail, web, email, mobile). 
  • Lead research to optimize positioning, design and language of marketing communications prior to in-market testing
  • Actively seek and evaluate new approaches for unearthing insights
  • Maintain a network with internal partners to identify and prioritize research needs (including developing and managing learning agendas and associated research budgets)
  • Leverage and integrate primary research, multiple studies, secondary sources, and marketplace intelligence
  • Leverage a network of pre-identified research suppliers to execute studies, as well as employing DIY approaches (e.g. Qualtrics surveys and qualitative interview moderation)
  • Present insights to business partners, senior leadership, and stakeholders that drive business actions
  • Integrate and share insights across the partner teams
  • Coach, manage, and mentor junior members of the organization

Basic Qualifications

  • Bachelor’s Degree or Military Experience
  • At least 2 years of experience in a marketing research or consumer insights role
  • At least 2 years of experience in planning, execution and analysis of market research
  • At least 2 years of experience in presentation of research findings
  • At least 2 years of experience with a combination of qualitative and quantitative approaches

Preferred Qualifications

  • Bachelor’s Degree in business, market research, marketing, sociology, psychology, or behavioral
  • Advanced degree in business, marketing research, consumer psychology, or management consulting
  • At least 2 years of experience in a marketing research / consumer insights role
  • At least 2 years of experience in planning, execution, and analysis of market research
  • At least 2 years on the client side within the marketing research profession
  • At least 2 years of experience using Behavioral-based research methods
  • At least 2 years of experience using advanced analytic research methods such as choice studies / conjoint

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).