Manager, Marketing Strategy
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaManager, Marketing Strategy
We’re looking for an experienced Marketing Strategist and people leader to drive marketing for focused campaigns from intent development, test and creative strategy through in-market execution across multiple channels. The right candidate will have experience leading a team and developing and executing large-scale marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.This role is perfect for someone who has demonstrated skills in audience centric modern marketing strategy development, understanding of marketing technology and platforms, attention to detail, sound decision making, and presentation skills. This role is best suited for someone with a growth mindset and a can-do attitude.
Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale to drive brand affinity and customer engagement.
Enable direct reports to shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met. Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
Participate as the Marketing Strategy lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.
Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides. In addition, develop an understanding of best practices across channels and programs.
Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent. Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.
Has experience leading marketers in large organizations, along with a proven ability to manage multiple projects simultaneously and meet execution timelines
A strong understanding of marketing technology tools, such as Salesforce Marketing Cloud, email and creative optimization platforms, or measurement and analytic tools
Detailed-oriented with strong prioritization skills
Highly effective communication skills with outstanding writing and presentation abilities
Experience with a variety of marketing channels (eg: email, digital channels, website, etc.)
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Bachelor’s Degree or Military Experience
At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
At least 5 years of experience in planning, executing and analyzing marketing programs
At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results
At least 2 years of people management experience
Masters degree in marketing or business
At least 2 year of experience in marketing for financial services or another highly regulated industry
At least 5 years of experience driving optimization plans and creative strategy
At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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Sr Product Marketing ManagerMcLean, Virginia
Principal Associate, Paid Search Engine Marketing Digital Marketing SpecialistMcLean, Virginia
Principal Market Researcher, Consumer BankMcLean, Virginia
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