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R117643 Posted 09/16/2021

Manager, Integrated Marketing Strategist - Small Business Integrated Marketing

McLean , Virginia | Richmond , Virginia
  • Category Brand
  • Experience Manager
  • Primary Address McLean, Virginia

Overview

Center 1 (19052), United States of America, McLean, Virginia

Manager, Integrated Marketing Strategist - Small Business Integrated Marketing

Manager, Integrated Marketing Strategist

Small Business Integrated Marketing

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is helping our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

The Role

Small Business Integrated Marketing is a passionate, entrepreneurial team of strategists focused on communicating the value of Capital One Business and its products to our small business customers. We are seeking an innovative, insights-driven Integrated Marketing Strategy Manager to accelerate cross-channel strategies and deliver breakthrough marketing activations across the funnel. This person will partner closely with cross-functional stakeholders across the broader marketing team, client development, customer management, and other stakeholders to activate marketing in unique and memorable ways for our small business target audience. 

Key Responsibilities:

  • Create and lead an omni-channel marketing agenda with a focus on growth and innovation across demand generation and customer marketing.

  • Develop grounded hypotheses based on insights, performance results, and best practices to inform creative strategy learning plans for pre- and post-acquisitions marketing initiatives. 

  • Collaborate with integrated marketing team members and extended partners to build and deliver on end-to-end marketing strategies and tactics. 

  • Accelerate cross-channel marketing by leading breakthrough channel creative positioning strategies that champion our brand and products with our customers while driving business outcomes. 

  • Partner with internal creative teams and creative agencies to conduct channel creative strategy exploratories to test and learn in the market. 

  • Represent Integrated Marketing Strategy more broadly with key partners in a highly matrixed environment.

Here’s what you’ll need to be successful:

  • Proven experience developing and executing large-scale integrated marketing campaigns across a range of channels, e.g., paid digital, email, direct mail, web, etc.  

  • Well-versed in marketing performance metrics, with the ability to draw meaningful insights and actionable implications from data to optimize strategies and creative. 

  • Passion for customer experience and understanding the needs and behaviors that influence customer journeys through the marketing and sales funnels. 

  • General manager mindset with strong strategic, analytical, and creative capabilities to generate and build the case for transformative marketing ideas that drive forward business objectives.

  • Problem solver who excels in dynamic environments and thrives with whitespace – pushes to test hypotheses and stand up best practices that don’t exist today.

  • Exhibit a high level of initiative and ownership, while simultaneously balancing a culture centered on collaboration and prioritization across diverse functional groups. 

  • Highly effective communication skills with outstanding writing, presentation, and storytelling abilities.

Basic Qualifications:

  • Bachelor’s Degree or military experience

  • At least 5 years experience in brand strategy on the agency or client side, with experience managing multiple channels 

  • At least 5 years of experience in planning, executing and analyzing marketing programs

  • At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials

  • At least 2 years of B2B marketing experience

Preferred Qualifications:

  • Bachelor’s Degree in Marketing, Advertising, Communications or related business management vector.

  • 5+ years of integrated marketing experience in a technology-forward culture in the financial services industry or for a large organization.

  • 5+ years of B2B marketing experience. 

  • Prior people leadership experience managing direct reports. 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Hiring Process
Stories
Benefits
Career Journey

How We Hire

We take finding great coworkers pretty seriously.

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  • Step 1 Apply

    It only takes a few minutes to complete our application and assessment.

  • Step 2 Screen and Schedule

    If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.

  • Step 3 Interview(s)

    Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.

  • Step 4 Decision

    The team will discuss — if it’s a good fit for us and you, we’ll make it official!

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How to Pick the Perfect Career Opportunity

Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.

Your wellbeing is our priority

Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.

  • Healthy Body, Healthy Mind

    You have options and we have the tools to help you decide which health plans best fit your needs.

  • Save Money, Make Money

    Secure your present, plan for your future and reduce expenses along the way.

  • Time, Family and Advice

    Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.

Career Journey

Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.

Career Journey
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