Manager, Brand Strategy
Primary Address McLean, Virginia
OverviewCenter 1 (19052), United States of America, McLean, VirginiaManager, Brand Strategy
Manager, Brand Strategy – Commercial Bank TOH
Capital One Brand Creative is looking for an experienced, innovative, strategic leader who has managed and led brand strategy teams. You are evidence based in everything you do, and default to leading with insights, crunching key performance indicators, and can write objectives and key results (OKRs) effortlessly. In this role, you will be responsible for leading a Brand Strategy team whom you will include, empower, and inspire to build future brand strategy talent and leaders.You will interface with senior executives and leadership teams across the multi-faceted Commercial Bank, and should be able to build partnerships and influence key decisions.
What you’ll do:
Manage Brand Strategy for Commercial Bank. This includes, but is not limited to developing: value propositions (both top of house & line of business), go to market strategies, competitor analysis deep dives, naming products, and fully integrated marketing
Consult and guide editorial strategy and practices for thought leadership campaigns, and partner with External Affairs & Brand Media to execute both sponsored content and mass ad campaigns
Seek out partnerships across Brand to drive key initiatives impacting Naming, Architecture, Positioning, Performance Marketing, and business to business (B2B) Brand Awareness
Write and edit creative briefs that include informed insights and radically clear and focused messaging, and partner closely with our Commercial Brand Creative team to ensure deliverables ladder back to our strategy
Optimize brand strategies informed by past results, market changes, and consumer insights
As a people leader, you are expected to practice inclusive leadership: providing context for their team and leaders, identifying potential risks, opportunities and gaps, and inspiring your team to produce effective brand strategies
Sounds awesome, right? (Great, we think so too). You’ll make a big impact in these areas:
Business Payments (Commercial Card & Treasury Management)
Corporate Banking & Middle Market
Healthcare Lending & Finance
Financial Institutions Group (Lending money to other lenders)
Commercial Real Estate (Balance Sheet & Agency Multi-family)
Who you are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
As a LEADER:
You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this - to make things happen, create amazing work and inspire others.
Bachelor’s degree or military experience
At least 3 years of experience managing strategic teams in brand, marketing, or creative fields
Portfolio that includes produced work for large, integrated marketing campaigns.
5 or more years of experience as a Brand Strategy Manager
Experience at a large in-house creative or brand strategy team
Experience working with a Fortune 100 brand
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
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