Senior Manager, Card Partnerships Rewards & Loyalty Marketing Team
Experience Sr. Manager
Primary Address Chicago, Illinois
Overview77 West Wacker Dr (35012), United States of America, Chicago, IllinoisSenior Manager, Card Partnerships Rewards & Loyalty Marketing Team
We’re looking for an experienced marketing strategist to take on a key leadership role within the Lifecycle Marketing team of Capital One’s rapidly growing Card Partnerships business. This Senior Manager role will report to the head of the Lifecycle Marketing Team and get the opportunity to work on several of the most admired brands in the world. For example, our current partner portfolio includes brands like Neiman Marcus, Bass Pro Shops, and Williams Sonoma.
This role is at the center of our rapidly growing portfolio of client/partner card programs and will establish a new center of excellence responsible for customer rewards marketing and developing cardholder loyalty benefits. Responsibilities include:
Developing marketing strategies that leverage rewards earn rates, balances, and milestones to spur active card use and purchase volume.
Partnering with rewards platform technical teams to ensure underlying capabilities are evolving to meet the changing needs of the marketing team and our clients/partners.
Developing unique, buzz-worthy cardholder experiences for VIP cardholders (culinary, travel, and/or entertainment benefits).
Collaborating with the corporate sponsorships team to extend the value of Capital One sponsored properties to Partnerships cardholders.
Creating a launch roadmap for innovative, loyalty driving benefits to Partnerships cardholders: identify opportunities for added benefits or discounts, manage outreach to prospective vendors, oversee deal negotiation, and guide execution.
This Senior Manager must possess an entrepreneurial mindset, excellent communication skills, and the resilience needed to drive “never been done before” innovation within a matrixed organization. This leader will define and implement the long-term team growth plan for Rewards & Loyalty Marketing Team.
Note: This role will require ~10-20% travel post pandemic to client/partner worksites for project working sessions and presentations.
Leverage customer insights, performance results, competitive intelligence, and creative thinking to identify new rewards/loyalty marketing ideas.
Influence senior leaders at both Capital One and the client/partner on goals and loyalty marketing strategies / tactics to achieve them.
Leverage an extended team of marketing strategists and cross-functional experts to assist in the creation and delivery of a loyalty marketing innovation roadmap. (analysts, brand advertising & sponsorships, public relations, creative, digital design, operations, legal, and tech).
Ensure on-time, on-budget deliverables. Identify any potential impediments to either autonomously problem solve, or escalate to senior leaders for help as necessary.
Network and negotiate with vendors / agencies to build and deliver brand defining experiences for cardholders (programs specific to an individual client/partner or executed across multiple partners).
The Ideal Candidate:
Thrives on collaboration, the opportunity to build in white space, and the drive for tangible results.
Is an exceptional communicator / storyteller (written and verbal) who can influence decision makers with formal presentations, as well as informal networking.
Is a skilled relationship-builder who can create strong, high-leverage internal networks and client relationships.
Has a passion for building customer loyalty and brand affinity.
Can establish test & learn agendas to build the case for marketing transformation.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace.
Can actively grow the abilities and skill of the team members through formal training programs and coaching.
Bachelor’s degree or Military experience.
At least 7 years of experience in B2C marketing with focus on building customer loyalty.
At least 5 years of experience in multi-channel campaign development, including research, planning, execution and performance analysis.
At least 5 years of experience developing digital marketing campaigns for email, display and social media channels.
At least 4 years of leadership experience in building teams, leading and developing direct or indirect reports
Master’s degree in Marketing, Communications or Business.
At least 4 years of experience in creating new events or access programs that drive customer loyalty.
At least 4 years of experience in creating and delivering presentations to influence senior audiences.
At least 3 years of experience in client relationship management
At least 2 years of work experience in financial services.
At least 2 years of experience in retail marketing
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
How We Hire
We take finding great coworkers pretty seriously.
Step 1 Apply
It only takes a few minutes to complete our application and assessment.
Step 2 Screen and Schedule
If your application is a good match you’ll hear from one of our recruiters to set up a screening interview.
Step 3 Interview(s)
Now’s your chance to learn about the job, show us who you are, share why you would be a great addition to the team and determine if Capital One is the place for you.
Step 4 Decision
The team will discuss — if it’s a good fit for us and you, we’ll make it official!
How to Pick the Perfect Career Opportunity
Overwhelmed by a tough career choice? Read these tips from Devon Rollins, Senior Director of Cyber Intelligence, to help you accept the right offer with confidence.
Your wellbeing is our priority
Our benefits and total compensation package is designed for the whole person. Caring for both you and your family.
Healthy Body, Healthy Mind
You have options and we have the tools to help you decide which health plans best fit your needs.
Save Money, Make Money
Secure your present, plan for your future and reduce expenses along the way.
Time, Family and Advice
Options for your time, opportunities for your family, and advice along the way. It’s time to BeWell.
Here’s how the team fits together. We’re big on growth and knowing who and how coworkers can best support you.
Content Strategy Lead, Brand and Product MarketingMcLean, Virginia
Sr Product Marketing ManagerMcLean, Virginia
Principal Associate, Paid Search Engine Marketing Digital Marketing SpecialistMcLean, Virginia
Principal Market Researcher, Consumer BankMcLean, Virginia
You don't have any pinned jobs right now
Want more jobs like this?
Set a Job Alert
Explore Your Options
Build the next generation of digital tools for our customers—we’re always innovating solutions.Explore 432 Jobs
Leverage technology in new and powerful ways to pioneer change, all in the pursuit of changing banking for good.Explore 534 Jobs
When our customers have questions about our products and services, they’ll turn to you.Explore 8 Jobs
Design and create future-forward products on a team of innovators helping to change banking for good.Explore 353 Jobs
Write code and crunch numbers, all in pursuit of developing models that solve problems—and make us a better bank.Explore 64 Jobs
Use your tech skills to stop cyber threats and help make banking safe and secure for our customers.Explore 49 Jobs
Help us tell our story by creating memorable digital experiences for our customers through your creativity and ingenuity.Explore 83 Jobs
Take your place on the front lines, representing our brand, problem solving and building relationships with the customersExplore 172 Jobs
Your outgoing personality and tech-savvy know-how can make all the difference for the customers that visit our cafés.Explore 32 Jobs
Use cutting-edge software, audit methodologies, and data science to help us make great business decisions.Explore 12 Jobs
Use your bold perspective and specialized skills to drive projects and implement financial strategies—challenging the way banking is done.Explore 88 Jobs
Deliver expert advice, superior products and best-in-class service to our commercial partners.Explore 45 Jobs
Your entrepreneurial mindset and expertise leads to one-of-a-kind service for every small business owner you assist.Explore 19 Jobs
Use your expertise and perspective to bring insights to the table so we can grow in the right ways.Explore 152 Jobs
Be on the frontlines of attracting, engaging and retaining top talent that’s helping us change banking for good.Explore 64 Jobs
Marketing and Communications
Help us tell our story, connect with customers and introduce our products and to the world.Explore 15 Jobs
Help us communicate how we’re changing banking for good, and ensure our brand is one of the most recognized in the industry.Explore 27 Jobs
Analyze, develop and test the strategies that pull insights from our data and move us forward.Explore 26 Jobs
Use your strategic and analytical skills to help solve major challenges and make both our business and banking, better.Explore 94 Jobs
Offer simple answers to complex questions, while helping both our team and customers thrive.Explore 83 Jobs
Move our innovations closer to reality by mitigating legal risk with your expertise and ability to advise on strategic business decisions.Explore 18 Jobs